darkmatter.pearljam.com

dwjmu84 said:

BF25394 said:

They're enjoying their biggest hit in 18 years. They're doing something right.

The music is the hit. It sells itself.  A completely separate idea from what I'm addressing, which is a deliberate marketing strategy for the record.

Don't conflate the two - distinct concepts.

If the music sells itself why is there a need to market the record? It sells itself.

dwjmu84 said:

BF25394 said:

dwjmu84 said:

BF25394 said:

They're enjoying their biggest hit in 18 years. They're doing something right.

The music is the hit. It sells itself.  A completely separate idea from what I'm addressing, which is a deliberate marketing strategy for the record.

Don't conflate the two - distinct concepts.

Thanks for educating me about the music business.

I expressed an opinion about the way the record is being promoted (lack of clear strategy in my view). You diverted and made a comment about DM’s success (I assume) on charts (ha) so far. 

These are separate concepts, so it’s not an education about the music biz you may need, but rather, an education in staying on topic. Or, you can read my opinion, disagree, and move on. 

Another group think foot soldier in this message board who just can’t stand an alternate opinion. 

They released Dark Matter.

They did the visual dark matter finder.

A vinyl single for Dark Matter.

Several clips on march madness and nhl tv.

They have 12 variants of the record, based on regions for Record Store Day. In addition to several regular variants now available in the store, and the original record store day version.

They have a one night only showing of the album in theaters just before the album drops.

They released Running.

They have had several listening parties.

Oh, and they have a world tour with more shows than any recent tour set up for May-September.

Radio has been playing the 2 songs that are out.

What exactly are they leaving out?

And its still 3-4 weeks away from being released.

bootlegger10 said:

I always thought Alice in Chains records had the best production out of the Seattle scene.  Had more polish to them.  Don't mind seeing what Watt will bring to the table.  It will be a jolt I'm sure from the minimalist approach we are used to. 

I agree and I would say that Jar Of Flies is probably my favorite sounding album of all time. It's perfect in my opinion. 

ManOfTheHour75 said:

bootlegger10 said:

I always thought Alice in Chains records had the best production out of the Seattle scene.  Had more polish to them.  Don't mind seeing what Watt will bring to the table.  It will be a jolt I'm sure from the minimalist approach we are used to. 

I agree and I would say that Jar Of Flies is probably my favorite sounding album of all time. It's perfect in my opinion. 

I still think that REMs Automatic For the People is one of the best sounding albums of all time.

Vedd Hedd said:

dwjmu84 said:

BF25394 said:

dwjmu84 said:

BF25394 said:

They're enjoying their biggest hit in 18 years. They're doing something right.

The music is the hit. It sells itself.  A completely separate idea from what I'm addressing, which is a deliberate marketing strategy for the record.

Don't conflate the two - distinct concepts.

Thanks for educating me about the music business.

I expressed an opinion about the way the record is being promoted (lack of clear strategy in my view). You diverted and made a comment about DM’s success (I assume) on charts (ha) so far. 

These are separate concepts, so it’s not an education about the music biz you may need, but rather, an education in staying on topic. Or, you can read my opinion, disagree, and move on. 

Another group think foot soldier in this message board who just can’t stand an alternate opinion. 

They released Dark Matter.

They did the visual dark matter finder.

A vinyl single for Dark Matter.

Several clips on march madness and nhl tv.

They have 12 variants of the record, based on regions for Record Store Day. In addition to several regular variants now available in the store, and the original record store day version.

They have a one night only showing of the album in theaters just before the album drops.

They released Running.

They have had several listening parties.

Oh, and they have a world tour with more shows than any recent tour set up for May-September.

Radio has been playing the 2 songs that are out.

What exactly are they leaving out?

And it’s still 3-4 weeks away from being released.

So a lot of this in my opinion is gimmicky re tread.

12 variants of the same record? Why?

radio playing the two songs - has nothing to do with their promotional activities.

People buy “singles”? Why? 

kmcmanus said:

Looking forward to the imminent closure of this thread 🙄

It shouldn’t close…as long as the discourse remains civil. See my previous post where I simply laid out my opinions. And now I welcome any other thoughts even if they differ from my so we can have a spirited conversation or even just ponder what others have to say.

now if something like that is a no go here, I’d say the guidelines are ironically contrary to some of this band’s most foundational beliefs.

cheers!

dwjmu84 said:

Vedd Hedd said:

dwjmu84 said:

BF25394 said:

dwjmu84 said:

BF25394 said:

They're enjoying their biggest hit in 18 years. They're doing something right.

The music is the hit. It sells itself.  A completely separate idea from what I'm addressing, which is a deliberate marketing strategy for the record.

Don't conflate the two - distinct concepts.

Thanks for educating me about the music business.

I expressed an opinion about the way the record is being promoted (lack of clear strategy in my view). You diverted and made a comment about DM’s success (I assume) on charts (ha) so far. 

These are separate concepts, so it’s not an education about the music biz you may need, but rather, an education in staying on topic. Or, you can read my opinion, disagree, and move on. 

Another group think foot soldier in this message board who just can’t stand an alternate opinion. 

They released Dark Matter.

They did the visual dark matter finder.

A vinyl single for Dark Matter.

Several clips on march madness and nhl tv.

They have 12 variants of the record, based on regions for Record Store Day. In addition to several regular variants now available in the store, and the original record store day version.

They have a one night only showing of the album in theaters just before the album drops.

They released Running.

They have had several listening parties.

Oh, and they have a world tour with more shows than any recent tour set up for May-September.

Radio has been playing the 2 songs that are out.

What exactly are they leaving out?

And it’s still 3-4 weeks away from being released.

So a lot of this in my opinion is gimmicky re tread.

12 variants of the same record? Why?

radio playing the two songs - has nothing to do with their promotional activities.

People buy “singles”? Why? 

I think you get where I’m headed. This is all extremely old school and very gimmicky, not to mention expensive haha. Again maybe the bulk of the promotion will come after the release. That’s fine I suppose. But as long as your realize there is no real effort involved in almost all of that line item list you spelled out. Again it’s mostly re tread for profit and hey, I’m all in favor of capitalism so if folks are willing to bite is see why they’re doing it!

just wondering out loud (is that still acceptable?) whether there will be more original substance to come. Examples would be:

more snippets from rest of album
(what happened to the DM site?)

vignettes from band members about making the record (from official sources not media)

is there a DM video like with DoTC?

Etc, etc 

it’s ok to wonder and ask questions.

Fair enough, but let me ask this a different way?

What would you do that is more modern?  PJ is old school, yeah, but I mean, the dark matter observer isnt old school.  Variants for regional albums arent really old school.   That Stone interview was pretty in-depth where he talked about almost every song.  

I didnt expect any real new snippets from the album, but we already got 2 full releases (DM and Running) and heard official snippets of Something Special and one other one(Possibly a hidden track or opening sound?)

I expect that some of those things you are talking about will also happen, ie, videos and visualizers....probably once the movie has played, so likely just prior to or after the album release.  

I like singles, btw.  I like the sound of 45's over 33's, typically.  And vinyl collecting is a thing.  

They never really did a lot of press or promoting, other than typical channels, so I dont expect them to hit the Today show or 60 Minutes.  I would expect maybe one TV appearance on some late night show, but in the age of the internet, I think they are doing things well enough to promote the album, without blowing a budget where it would not recoup.  Albums sales are pretty flat, all things considered, in this age of streaming, so vinyl is what makes the money and enhanced CD's maybe a bit. 

To say that to date, what's been done has required no real effort, is a bit disingenuous don't you think?
2 singles releases, deals with NHL and March Madness, podcast interviews, private listening sessions, a custom mobile app, movie theatre release schedule... no real effort? Sorry, I don't buy it.

dwjmu84 said:

I kind of liked calling a number on my cell phone through Verizon to get a clip of a new backspacer tune!!

That was indeed very cool 😎 

PJNB said:

It is kind of odd to set that all up just to give us a sneak peak at a song that was coming out shortly anyway. I am sure they have more planned with it but it really would have worked better with it happening more consecutively. 

Spot. On. Exactly.