The men’s 4x100 was a disaster. The commentator interviewing them at the end was an absolute prick and I’m glad they didn’t bite to his baiting questions. F that guy.
Womens Gold medal bball was atrocious. I have never watched a full wnba game nor a women’s Olympics game until now and know why I don’t watch it. From what the announcers said this was their worst game they’ve played in forever. =Yeah I noticed. Cool that the GOAT DT got her 6th Gold Medal. 6!!!
The world has either caught up w us at this point in Basketball or we still dont have the killer instinct in enough of our guys. LBJ and Steph brought it this time. If not for them we’d have silver.
Soccer gold medal match. That Rodman girl can play. She has another gear built in her.
I watched some of the diving and China is the OP there.
Biles, Ladecky, Faulkner, McGlauhlin, Tarasi. All have my utmost respect. They have done it multiple times.
I didn’t get to see any Long to triple jump competitions. I always loved them. Google be my friend, lol.
Highlights for anyone? Cole Hocker for me in the 1500. Oh and dude that broke his own record in Pole Vault, Duplantis.
Olyslagers for Australia and her fire before a high jump was cool to see. Loved it.
Cuban wrestler winning his 5th gold in 5 Olympics was amazing.
Cuba's legendary wrestler Mijain Lopez is retiring at the pinnacle of his career, where he's remained for 16 years. Lopez has personified greatness in wrestling as he is the only athlete to win 5 gold medals in 5 separate Games in his event. The Cuban wrestler claimed his first Olympic gold in 2008 and achieved a historic fifth consecutive victory on Tuesday in the 130-kilogram Greco-Roman wrestling division.
With this win, he became the first athlete to win an individual event five times at the Olympics.
Post edited by erebus on
1996: Toronto 2003: St. Paul 2005: Thunder Bay 2008: West Palm Beach, Tampa 2009: Chicago I, Chicago II 2010: Boston 2011: Toronto I, Toronto II, Winnipeg 2012: Missoula 2013: London, Pittsburgh, Buffalo 2014: St. Paul, Milwaukee 2016: Quebec City, Ottawa, Toronto I, Toronto II 2022: Hamilton, Toronto 2023: St. Paul I, St. Paul II 2024: Vancouver I, Vancouver II
Noah Lyles was also making some waves with his comments
I have always kind of felt the same way that the pro sports are not truly word champions despite claiming so (NBA,MLB,NHL) . Yes the US men’s basketball team are OLYMPIC champions now, but I believe Germany is technically world (FIBA) champions.
i also read and article where he was chirping Reebok on a shoe deal with Anthony Edwards of the T Wolves.
brash kid for sure
1996: Toronto 2003: St. Paul 2005: Thunder Bay 2008: West Palm Beach, Tampa 2009: Chicago I, Chicago II 2010: Boston 2011: Toronto I, Toronto II, Winnipeg 2012: Missoula 2013: London, Pittsburgh, Buffalo 2014: St. Paul, Milwaukee 2016: Quebec City, Ottawa, Toronto I, Toronto II 2022: Hamilton, Toronto 2023: St. Paul I, St. Paul II 2024: Vancouver I, Vancouver II
Closing ceremonies. Phoenix was cool but where the fuck was Daft Punk? And Gojira? I wanted them one last time... Seeing skateboarder Jagger carry the flag was cool as hell. Tom Cruise not so much... The rings in hollywood was cool. Michael Johnson, cool. Chili Peppers? Hell yeah. If my uncle had told Keidis in 85 when he arrested him in LA that he would be singing as the opening for the olympics he would have asked for another hit...
The break dance thing was ridiculous. I'm not sure how that is even an event. Maybe I'm just an old codger but I think I could have medaled by drinking a pot of coffee and writhing around
Remember the Thomas Nine !! (10/02/2018) The Golden Age is 2 months away. And guess what….. you’re gonna love it! (teskeinc 11.19.24)
1998: Noblesville; 2003: Noblesville; 2009: EV Nashville, Chicago, Chicago 2010: St Louis, Columbus, Noblesville; 2011: EV Chicago, East Troy, East Troy 2013: London ON, Wrigley; 2014: Cincy, St Louis, Moline (NO CODE) 2016: Lexington, Wrigley #1; 2018: Wrigley, Wrigley, Boston, Boston 2020: Oakland, Oakland:2021: EV Ohana, Ohana, Ohana, Ohana 2022: Oakland, Oakland, Nashville, Louisville; 2023: Chicago, Chicago, Noblesville 2024: Noblesville, Wrigley, Wrigley, Ohana, Ohana; 2025: Pitt1, Pitt2
Closing ceremonies. Phoenix was cool but where the fuck was Daft Punk? And Gojira? I wanted them one last time... Seeing skateboarder Jagger carry the flag was cool as hell. Tom Cruise not so much... The rings in hollywood was cool. Michael Johnson, cool. Chili Peppers? Hell yeah. If my uncle had told Keidis in 85 when he arrested him in LA that he would be singing as the opening for the olympics he would have asked for another hit...
Really sad to see Chiles is having her bronze stripped when the IOC had the opportunity to give both Romania and her a bronze due to the judges failures. Yes, they were 4 seconds past time for the inquiry, but also, the judges fucked up so if I was Romania, I'd be a bit embarrassed to take the sole bronze over a technicality and not due to performance.
Exactly Have a special little ceremony, award a bronze to both young ladies, APOLOGIZE PROFUSELY for the judges error.
Wouldn't that be more in the "Spirit" of the games?
The page reads, "This content is not available in your location."
But thank you so much anyway. How kind of you!
Same here? we have internet like DVD's now and are location sensitive? stuuuuupid.
It is dumb, but then DVD are region specific as well because the machines in various areas are different. And power outlets vary from in different parts of the world.
That just never made sense to me.
"Pretty cookies, heart squares all around, yeah!" -Eddie Vedder, "Smile"
Highlight the other day was watching Team USA basketball and the Steph Curry 3 point clinic as they went on to beat France for gold. That last one was ridiculous. Such a great shooter.
Opening and closing ceremonies were well done. Cool that Phoenix closed it out, I like them. Was hoping for Daft Punk, but oh well..Cole winning the 1500 m race was pretty spectacular. I like volleyball so that was fun to watch. Track and field and swimming were good also. I was never a huge gymnastics fan so wasn't too much into that. USA women's rugby match to win in the last minute was awesome!
Get rid of breakdancing! Although that one meme with the Australian breakdancer was kinda funny. Also I just heard they are getting rid of boxing? Why is flag football gonna be an event next time?
8/28/98- Camden, NJ
10/31/09- Philly
5/21/10- NYC
9/2/12- Philly, PA
7/19/13- Wrigley
10/19/13- Brooklyn, NY
10/21/13- Philly, PA
10/22/13- Philly, PA
10/27/13- Baltimore, MD
4/28/16- Philly, PA
4/29/16- Philly, PA
5/1/16- NYC
5/2/16- NYC
9/2/18- Boston, MA
9/4/18- Boston, MA
9/14/22- Camden, NJ
9/7/24- Philly, PA
9/9/24- Philly, PA
Tres Mts.- 3/23/11- Philly. PA
Eddie Vedder- 6/25/11- Philly, PA
RNDM- 3/9/16- Philly, PA
Highlight the other day was watching Team USA basketball and the Steph Curry 3 point clinic as they went on to beat France for gold. That last one was ridiculous. Such a great shooter.
The page reads, "This content is not available in your location."
But thank you so much anyway. How kind of you!
Same here? we have internet like DVD's now and are location sensitive? stuuuuupid.
It is dumb, but then DVD are region specific as well because the machines in various areas are different. And power outlets vary from in different parts of the world.
That just never made sense to me.
This i do understand. Most of the world is 50 cycle and we are 60. The rest of the world also likes to run off 220 where we do 110.
Don't get me started on hydraulic fittings either...
Opening and closing ceremonies were well done. Cool that Phoenix closed it out, I like them. Was hoping for Daft Punk, but oh well..Cole winning the 1500 m race was pretty spectacular. I like volleyball so that was fun to watch. Track and field and swimming were good also. I was never a huge gymnastics fan so wasn't too much into that. USA women's rugby match to win in the last minute was awesome!
Get rid of breakdancing! Although that one meme with the Australian breakdancer was kinda funny. Also I just heard they are getting rid of boxing? Why is flag football gonna be an event next time?
Flag Football is one of the fastest growing sports right now especially with our younger women. Look into it. You will be surprised.
I saw this going around watched and I admit I did not watch much of the breakdancing competition but when I was 8 I was better than this person. The hopping like a bunny move had me cracking up.
The Paris Olympics have brought some joie de vivre to NBCUniversal.
For the first 13 days of the Games, the Comcast Corp.-owned media company averaged 32.2 million viewers across its TV and streaming platforms, according to data from Nielsen and Adobe Analytics. The figure combines the live coverage shown during the day and the recorded highlights telecast and streamed in the evening.
The Paris number is 76% higher than the audience for the Games in Tokyo, which were delayed a year and held in 2021 because of the COVID-19 pandemic. Olympics content streamed on NBC’s Peacock platform surpassed 19.1 billion minutes viewed, more than the 16.8 billion minutes watched on the service for all previous Olympics, winter and summer, combined.
At that time, the pandemic still loomed large and the biggest U.S. star, gymnast Simone Biles, departed early from much of the competition due to mental health issues. Those who competed did so in front of empty spectator stands, depriving viewers of the emotion and passion that family members and fans provide during the Games.
In 2021, NBC had to give commercial time away to advertisers when the ratings came in lower than expected. The network typically holds back commercial time in the event that audience levels fall short of what brands are promised.
But this year, the ratings performance exceeded NBC’s expectations, and the network is reaping the benefits.
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NBC was able to sell its reserve of commercials at an even higher price than the inventory purchased before the Games began. Among the major takers was the presidential campaign of Vice President Kamala Harris, who abruptly became the presumptive Democratic nominee last month and needs to quickly introduce herself to the public.
“It’s a nice piece of business for us,” NBCUniversal Media Group Chair Mark Lazarus said in a telephone interview.
The additional sales helped push NBC’s ad revenue well past the previous record of $1.25 billion it took in during 2021. The final number for Paris will be the largest ad revenue take for any TV event in history, an NBC representative said. (Super Bowl Sundays typically generate about $1 billion for the network carrying the game.)
ADVERTISEMENT
NBC may have been fortunate that the Paris Olympics came along at a time when a deeply politically divided country could use a break.
Two weeks before the Games began, former President Trump barely escaped an assassination attempt at a Pennsylvania rally. Not long after, President Biden made the stunning decision to pull out of his reelection campaign. Meanwhile, tensions are running high over Israel’s war with Hamas, creating fear over a larger military conflict in the Middle East.
Team USA’s Jade Carey, from left, Jordan Chiles, Suni Lee, and Simone Biles celebrate after winning gold during the women’s gymnastics team final at the Paris Games.
(Wally Skalij / Los Angeles Times)
Brent Magid, chief executive of the media research firm Magid, said a celebratory collective viewing experience may have been just what the public needed.
“The Olympics are an in-the-moment activity that happens to be very positive in a world that is thinking very negatively,” Magid said. “Consumers are looking for escape in their lives, and this brings it in spades.”
Having the City of Lights as a backdrop also helped. Athletes have been shown having fun on their off days, cheering on their competing comrades and hanging out with the network’s breakout Olympics coverage star, Snoop Dogg. Celebrities from Tom Brady to Lady Gaga have turned up in the crowd.
Peacock, which trails other major streaming platforms with about 34 million subscribers, is a major beneficiary of the success. NBC Sports President Rick Cordella said new subscriber sign-ups have surpassed expectations, although the company has not revealed that number yet.
Peacock streamed every sport live, including all 329 medal events. NBCUniversal enhanced the Peacock streaming experience by offering exclusive elements such as the addictive “Gold Zone” feature, which guided users to decisive moments in a variety of events as they happened, sometimes using multiple boxes on the screen.
Making a multitude of events available on demand satisfied the streaming audience that wanted the choice and convenience of on-demand viewing. But the Games’ performance also proved that people will show up for traditional TV if there is compelling drama they have to see in real time.
The gold-medal-winning performance of Biles and the U.S. women’s gymnastics team was watched by 12.7 million people across NBC’s platforms on July 30, even though it ran smack in the middle of the workday. The figure was an all-time high for a daytime Olympics event and topped the average audience for this year’s NBA Finals, which aired in prime time on ABC.
The number may have been helped by a behavioral shift left over from the COVID-19 lockdowns. More people are working at home — and what‘s the harm of having some gymnastics playing in the background?
“It’s the content that’s precious, not the time of day,” Lazarus said. “If you exhibit in a way that’s interesting, people will show up.”
John Rood, chief marketing officer for Magid, said consumers’ willingness to turn on the TV at all hours will continue to benefit the Olympics as time goes on. “One’s ability to watch on their laptop or phone is only going to get more common in every passing four-year span,” he said.
NBCUniversal has the rights to the Games through 2032. The next Summer Games will be held in Los Angeles in 2028. The next Winter Games are in Milan in 2026.
Gymnastics has long been a strong draw for female viewers. But the Paris Olympics may also be benefiting from an overall increase in interest in women’s sports.
The wild popularity of Caitlin Clark, now with the WNBA, helped drive a record audience of 17 million viewers for the NCAA Women’s Basketball Championship game in March. (Clark’s exclusion from the women’s U.S. Olympic basketball team became a national topic of discussion.)
A Magid study conducted that same month showed that 60% of consumers said they are paying more attention to women’s professional sports. The figure was 57% for women’s college sports.
NBC was also able to integrate entertainment figures into its Olympics coverage without generating a lot of pearl-clutching from sports purists. It helped the network deliver audiences of 13 million or more in prime time, even though all of the competition shown was on video.
Viewers embraced Snoop Dogg’s feel good vibe as he wandered through the events as the No. 1 U.S. Olympics team cheerleader. His role is long in the making.
The legendary rapper was part of the network’s Tokyo coverage in 2021. He has also developed a relationship with NBC by co-hosting a competition series, “The Great American Song Contest,” and serving as a coach on the upcoming season of “The Voice.”
Executive producer Molly Solomon and her team saw the potential to expand his role this year. “He obviously came to these Olympics with an enthusiastic optimistic point of view,” Lazarus said. “Molly Solomon calls him the ambassador of happiness.”
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brianlux
Moving through All Kinds of Terrain. Posts: 42,274
The page reads, "This content is not available in your location."
But thank you so much anyway. How kind of you!
Same here? we have internet like DVD's now and are location sensitive? stuuuuupid.
It is dumb, but then DVD are region specific as well because the machines in various areas are different. And power outlets vary from in different parts of the world.
That just never made sense to me.
This i do understand. Most of the world is 50 cycle and we are 60. The rest of the world also likes to run off 220 where we do 110.
Don't get me started on hydraulic fittings either...
Or metric vs archaic and absurd U.S. measurements. 12 inches? Who came up with base 12 math for measuring length? 5280 feet in a mile? Ridiculous! 32 fluid ounces? Preposterous!
"Pretty cookies, heart squares all around, yeah!" -Eddie Vedder, "Smile"
Comments
Womens Gold medal bball was atrocious. I have never watched a full wnba game nor a women’s Olympics game until now and know why I don’t watch it. From what the announcers said this was their worst game they’ve played in forever. =Yeah I noticed. Cool that the GOAT DT got her 6th Gold Medal. 6!!!
The world has either caught up w us at this point in Basketball or we still dont have the killer instinct in enough of our guys. LBJ and Steph brought it this time. If not for them we’d have silver.
Soccer gold medal match. That Rodman girl can play. She has another gear built in her.
I watched some of the diving and China is the OP there.
Biles, Ladecky, Faulkner, McGlauhlin, Tarasi. All have my utmost respect. They have done it multiple times.
I didn’t get to see any Long to triple jump competitions. I always loved them. Google be my friend, lol.
Highlights for anyone? Cole Hocker for me in the 1500. Oh and dude that broke his own record in Pole Vault, Duplantis.
Olyslagers for Australia and her fire before a high jump was cool to see. Loved it.
Cuba's legendary wrestler Mijain Lopez is retiring at the pinnacle of his career, where he's remained for 16 years. Lopez has personified greatness in wrestling as he is the only athlete to win 5 gold medals in 5 separate Games in his event. The Cuban wrestler claimed his first Olympic gold in 2008 and achieved a historic fifth consecutive victory on Tuesday in the 130-kilogram Greco-Roman wrestling division.
With this win, he became the first athlete to win an individual event five times at the Olympics.
2003: St. Paul
2005: Thunder Bay
2008: West Palm Beach, Tampa
2009: Chicago I, Chicago II
2010: Boston
2011: Toronto I, Toronto II, Winnipeg
2012: Missoula
2013: London, Pittsburgh, Buffalo
2014: St. Paul, Milwaukee
2016: Quebec City, Ottawa, Toronto I, Toronto II
2022: Hamilton, Toronto
2023: St. Paul I, St. Paul II
2024: Vancouver I, Vancouver II
I have always kind of felt the same way that the pro sports are not truly word champions despite claiming so (NBA,MLB,NHL) . Yes the US men’s basketball team are OLYMPIC champions now, but I believe Germany is technically world (FIBA) champions.
i also read and article where he was chirping Reebok on a shoe deal with Anthony Edwards of the T Wolves.
brash kid for sure
2003: St. Paul
2005: Thunder Bay
2008: West Palm Beach, Tampa
2009: Chicago I, Chicago II
2010: Boston
2011: Toronto I, Toronto II, Winnipeg
2012: Missoula
2013: London, Pittsburgh, Buffalo
2014: St. Paul, Milwaukee
2016: Quebec City, Ottawa, Toronto I, Toronto II
2022: Hamilton, Toronto
2023: St. Paul I, St. Paul II
2024: Vancouver I, Vancouver II
https://www.bbc.co.uk/ws/av-embeds/articles/c74lx7kxpj4o/p0jhw3qk/en-gb/
-Eddie Vedder, "Smile"
Seeing skateboarder Jagger carry the flag was cool as hell. Tom Cruise not so much... The rings in hollywood was cool. Michael Johnson, cool. Chili Peppers? Hell yeah. If my uncle had told Keidis in 85 when he arrested him in LA that he would be singing as the opening for the olympics he would have asked for another hit...
The Golden Age is 2 months away. And guess what….. you’re gonna love it! (teskeinc 11.19.24)
1998: Noblesville; 2003: Noblesville; 2009: EV Nashville, Chicago, Chicago
2010: St Louis, Columbus, Noblesville; 2011: EV Chicago, East Troy, East Troy
2013: London ON, Wrigley; 2014: Cincy, St Louis, Moline (NO CODE)
2016: Lexington, Wrigley #1; 2018: Wrigley, Wrigley, Boston, Boston
2020: Oakland, Oakland: 2021: EV Ohana, Ohana, Ohana, Ohana
2022: Oakland, Oakland, Nashville, Louisville; 2023: Chicago, Chicago, Noblesville
2024: Noblesville, Wrigley, Wrigley, Ohana, Ohana; 2025: Pitt1, Pitt2
https://www.usatoday.com/story/sports/olympics/2024/08/09/hunter-woodhall-tara-davis-husband-2024-paris-olympics-paralympics-long-jump/74735974007/
-Eddie Vedder, "Smile"
astoria 06
albany 06
hartford 06
reading 06
barcelona 06
paris 06
wembley 07
dusseldorf 07
nijmegen 07
this song is meant to be called i got shit,itshould be called i got shit tickets-hartford 06 -
10/31/09- Philly
5/21/10- NYC
9/2/12- Philly, PA
7/19/13- Wrigley
10/19/13- Brooklyn, NY
10/21/13- Philly, PA
10/22/13- Philly, PA
10/27/13- Baltimore, MD
4/28/16- Philly, PA
4/29/16- Philly, PA
5/1/16- NYC
5/2/16- NYC
9/2/18- Boston, MA
9/4/18- Boston, MA
9/14/22- Camden, NJ
9/7/24- Philly, PA
9/9/24- Philly, PA
Eddie Vedder- 6/25/11- Philly, PA
RNDM- 3/9/16- Philly, PA
Don't get me started on hydraulic fittings either...
I want Cricket in the Olympics.
What is this, lol?
https://x.com/kingkongfalls/status/1822246250550333721?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^1822246250550333721|twgr^17dd15972f480e64a97117b65b864c25984c1bbd|twcon^s1_&ref_url=https://turnto10.com/news/entertainment/video-of-australian-breakdancer-goes-viral-after-she-scored-zero-points-during-olympics-breaking-breakdancing-2024-olympic-games-paris-france-rachael-gunn-raygun-b-girl-kangaroo-dance
https://www.latimes.com/entertainment-arts/business/story/2024-08-09/olympics-ratings-win-the-games-are-big-for-nbc-and-peacock
How the Paris Olympics spun ratings gold for NBC and Peacock
The Paris Olympics have brought some joie de vivre to NBCUniversal.
For the first 13 days of the Games, the Comcast Corp.-owned media company averaged 32.2 million viewers across its TV and streaming platforms, according to data from Nielsen and Adobe Analytics. The figure combines the live coverage shown during the day and the recorded highlights telecast and streamed in the evening.
The Paris number is 76% higher than the audience for the Games in Tokyo, which were delayed a year and held in 2021 because of the COVID-19 pandemic. Olympics content streamed on NBC’s Peacock platform surpassed 19.1 billion minutes viewed, more than the 16.8 billion minutes watched on the service for all previous Olympics, winter and summer, combined.
The contrast with Tokyo three years ago could hardly be more stark.
At that time, the pandemic still loomed large and the biggest U.S. star, gymnast Simone Biles, departed early from much of the competition due to mental health issues. Those who competed did so in front of empty spectator stands, depriving viewers of the emotion and passion that family members and fans provide during the Games.
In 2021, NBC had to give commercial time away to advertisers when the ratings came in lower than expected. The network typically holds back commercial time in the event that audience levels fall short of what brands are promised.
But this year, the ratings performance exceeded NBC’s expectations, and the network is reaping the benefits.
NBC was able to sell its reserve of commercials at an even higher price than the inventory purchased before the Games began. Among the major takers was the presidential campaign of Vice President Kamala Harris, who abruptly became the presumptive Democratic nominee last month and needs to quickly introduce herself to the public.
“It’s a nice piece of business for us,” NBCUniversal Media Group Chair Mark Lazarus said in a telephone interview.
The additional sales helped push NBC’s ad revenue well past the previous record of $1.25 billion it took in during 2021. The final number for Paris will be the largest ad revenue take for any TV event in history, an NBC representative said. (Super Bowl Sundays typically generate about $1 billion for the network carrying the game.)
NBC may have been fortunate that the Paris Olympics came along at a time when a deeply politically divided country could use a break.
HOLLYWOOD INC.
Can the Paris Summer Olympics give Peacock the streaming boost it needs?
July 26, 2024
Two weeks before the Games began, former President Trump barely escaped an assassination attempt at a Pennsylvania rally. Not long after, President Biden made the stunning decision to pull out of his reelection campaign. Meanwhile, tensions are running high over Israel’s war with Hamas, creating fear over a larger military conflict in the Middle East.
Brent Magid, chief executive of the media research firm Magid, said a celebratory collective viewing experience may have been just what the public needed.
“The Olympics are an in-the-moment activity that happens to be very positive in a world that is thinking very negatively,” Magid said. “Consumers are looking for escape in their lives, and this brings it in spades.”
Having the City of Lights as a backdrop also helped. Athletes have been shown having fun on their off days, cheering on their competing comrades and hanging out with the network’s breakout Olympics coverage star, Snoop Dogg. Celebrities from Tom Brady to Lady Gaga have turned up in the crowd.
Peacock, which trails other major streaming platforms with about 34 million subscribers, is a major beneficiary of the success. NBC Sports President Rick Cordella said new subscriber sign-ups have surpassed expectations, although the company has not revealed that number yet.
Peacock streamed every sport live, including all 329 medal events. NBCUniversal enhanced the Peacock streaming experience by offering exclusive elements such as the addictive “Gold Zone” feature, which guided users to decisive moments in a variety of events as they happened, sometimes using multiple boxes on the screen.
Making a multitude of events available on demand satisfied the streaming audience that wanted the choice and convenience of on-demand viewing. But the Games’ performance also proved that people will show up for traditional TV if there is compelling drama they have to see in real time.
The gold-medal-winning performance of Biles and the U.S. women’s gymnastics team was watched by 12.7 million people across NBC’s platforms on July 30, even though it ran smack in the middle of the workday. The figure was an all-time high for a daytime Olympics event and topped the average audience for this year’s NBA Finals, which aired in prime time on ABC.
The number may have been helped by a behavioral shift left over from the COVID-19 lockdowns. More people are working at home — and what‘s the harm of having some gymnastics playing in the background?
“It’s the content that’s precious, not the time of day,” Lazarus said. “If you exhibit in a way that’s interesting, people will show up.”
John Rood, chief marketing officer for Magid, said consumers’ willingness to turn on the TV at all hours will continue to benefit the Olympics as time goes on. “One’s ability to watch on their laptop or phone is only going to get more common in every passing four-year span,” he said.
NBCUniversal has the rights to the Games through 2032. The next Summer Games will be held in Los Angeles in 2028. The next Winter Games are in Milan in 2026.
Gymnastics has long been a strong draw for female viewers. But the Paris Olympics may also be benefiting from an overall increase in interest in women’s sports.
The wild popularity of Caitlin Clark, now with the WNBA, helped drive a record audience of 17 million viewers for the NCAA Women’s Basketball Championship game in March. (Clark’s exclusion from the women’s U.S. Olympic basketball team became a national topic of discussion.)
A Magid study conducted that same month showed that 60% of consumers said they are paying more attention to women’s professional sports. The figure was 57% for women’s college sports.
NBC was also able to integrate entertainment figures into its Olympics coverage without generating a lot of pearl-clutching from sports purists. It helped the network deliver audiences of 13 million or more in prime time, even though all of the competition shown was on video.
Viewers embraced Snoop Dogg’s feel good vibe as he wandered through the events as the No. 1 U.S. Olympics team cheerleader. His role is long in the making.
The legendary rapper was part of the network’s Tokyo coverage in 2021. He has also developed a relationship with NBC by co-hosting a competition series, “The Great American Song Contest,” and serving as a coach on the upcoming season of “The Voice.”
Executive producer Molly Solomon and her team saw the potential to expand his role this year. “He obviously came to these Olympics with an enthusiastic optimistic point of view,” Lazarus said. “Molly Solomon calls him the ambassador of happiness.”
Or metric vs archaic and absurd U.S. measurements. 12 inches? Who came up with base 12 math for measuring length? 5280 feet in a mile? Ridiculous! 32 fluid ounces? Preposterous!
-Eddie Vedder, "Smile"