Ticketmaster Verified Resale, Dynamic Pricing, etc.
pjl44
Posts: 9,471
in Other Music
Starting this because I like talking about what's going on with primary/secondary ticket sales and keep derailing the Tool thread. Discuss.
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There's only a finite amount of money that the market cumulatively is willing to pay for a band's concert tickets in a city. If a show sells out and the subsequent scalper market is successful at selling way over face value in a market, it's a clear sign that original ticket prices were underpriced, and before dynamic pricing, that meant that additional revenue was going to scalpers instead of the band. While Ticketmaster is almost certainly taking a cut of the 'scalping' going on here, the good news is a larger share of it is almost definitely making its way back to the band (which I'm conceptually fine with). The early adopters who had the trigger fingers and managed to avoid the resale market (myself included) now are obligated to pay more on TM than they're used to, but the vast majority of fans - ones who were buying from predominantly scalpers - are likely paying less to slightly less on their tickets on average.
Ultimately, Ticketmaster is just a system. Many environments have lived and thrived on dynamic pricing schemas (plane travel, most of the hospitality business, etc.), and retail is the latest (especially since with new AI/ML tools it's easier than ever, and businesses can't afford to leave money on the table anymore). From what I know about this space, I'm confident that if it wasn't Ticketmaster providing this service, it would be another ticket provider sadly. If dynamic pricing is the thing that creates this reality, though, maybe it's time for legislation on reasonable caps on original selling prices.
EV
Toronto Film Festival 9/11/2007, '08 - Toronto 1 & 2, '09 - Albany 1, '11 - Chicago 1
Saying or even thinking that it's ok for TM to do reselling themselves rather than a scalper is just dumb. It IS scalping!!!
TM isn't a system it's a machine, a finely tuned one at that. They aren't dumb and they do have concert venues and tickets on lock. What other company besides an airline, can jack up the price of something that was publicly available five minutes after it went on sale?
I won't/don't buy over face.
So I miss a show. Oh well.
There is rumbling in the Misfits Community too about how their REGULAR tickets are too high. Their tickets aren't reselling so that's a good thing. Hope to get a ticket day of for half the price.
But let me ask a question - in 2019, how do you define "scalping?"
To me, it's not 1973 anymore. Tickets will be bought and sold for any given concert along a spectrum of prices. The idea of a static face value is antiquated. I don't think we agree on what it means to "scalp" in 2019 - tickets are going to be resold and to me it's all about whether that's being done from a venue that's part of the show's primary production.
And I don't care one bit about fanbase outrage. Fanbases tend to be irrational, selfish, over-obsessed subsets. That same Tool/Phish fan who's bitching about paying market value is flipping posters for the same shows.
All that said, I totally have the same approach you do personally. This Tool tour is a perfect example. I don't have tickets yet, but there's a number I won't go over. They're playing arenas which means lots of tickets which means if the price doesn't drop I've simply been priced out.
2016: Lexington and Wrigley 1
2016: Lexington and Wrigley 1
Scalping is a made up word to create the illusion someone other than the band and promoter were earning a premium back in the day.
If a tour sells out why should a band and promoter not earn more? Bands have been screwed over by tech. They cant earn anything on albums and royalties are a joke. And now they cant earn from their touring?
Somehow I landed lowers to Tool Newark on TM. TM is extremely transparent. They told me how many fans were in que before me. They gave me seat location at time of purchase. Something I'd never get from 10c.
And let's not pretend it's not outrageous to charge the same price for obstructed view nosebleeds as front row. That's a million times worse than Tools $400 tickets.
When it comes to TM I'm a skeptic. I've little to no faith they're playing an honest game. The #'d queue is helpful but it seems the countdown clock is often bogus. You queue up 10 minutes ahead of time and when the portal opens you're the 6,000th person in line....really?? And when someone "beats" you to tickets 30+ times in a row when trying to cart a pair of tix....really?!? The slow release of tickets....maddening TM is the best game we've got; but it is just that: a game.
Lawmaker fighting ticket freeze-out in name of Springsteen
Well, at least ther trying. And Ticket Master wants stronger laws? Ain't they part of the problem too?Reselling, I'm not a fan of, but it's a symptom of the band charging less than what people are willing to pay. Anytime you charge a price lower than it's value, it creates the opportunity to purchase and sell it for profit (arbitrage). That's why scalping/reselling has been prevalent for decades. Face Value is often less than market value. I'm not a big fan of TM being able to do this directly, and in the process earn multiple service charges and a cut of the resold tickets. It feels like a conflict of interest. Alternately, if TM didn't do, someone else would, so it's kind of moot.
This is where tiered pricing comes in. Bands/Promoters/TM are trying to figure out how they can retain that money instead of resellers. Now we have VIP packages, platinum tickets etc.... so that there's always tickets for sale, but for sale at secondary market prices. You don't need to chance buying reseller tickets when you can buy tickets directly from TM at reseller prices. TM can adjust the prices of the platinum/vip tickets depending on what demand looks like (just like a scalper would).
As far as I know TM only makes money on service charges. The prices of the tickets being tiered to maximize revenue benefits the promoter and the band.
How do I feel about all this? Ticket prices have spiraled out of control. I don't live in a major market so I have to travel for big shows. I'm not energetic enough to travel for crappy seats, nor am I willing to pay through the nose for good seats to see a band I've already seen a number of times. Basically if the band is doing the thing that maximizes their revenue, their least likely to get me to come out to the show.
The bands I do repeat don't use tier pricing (or haven't the last time I saw them). Foo Fighters, PJ etc...
My main complaint lies with Verified Resale and the price gouging that goes along with it.
And the promoter in the vast majority of cases is Live Nation, who by the way is also Ticketmaster. They merged in 2010.
I posted something similar in the Tool thread:
I have no problem with tiered pricing. I don't LOVE it, but as a step to try to somewhat impede the resale market, I see no problem with an artist charging more for better seats. Front row seats clearly have a higher value than seats in the back of the floor or even in the back of that section, why should someone other than the artist be the one to make the money off of that?
At least you know all the pricing from the get go.
Again, I don't love it, but I would take if over the reselling shit show we've had to deal with for the last 15 years, or this new platinum pricing bullshit that Ticketmaster has come out with.
https://youtu.be/q9xZznpVWXA
https://nypost.com/2018/09/20/shocking-report-accuses-ticketmaster-of-colluding-with-scalpers/
The Metallica situation pj144 mentioned:
https://loudwire.com/metallica-rep-live-nation-scam/
"The deal gave 40 percent of the resale revenue to Metallica, 40 percent to Live Nation..." Remember Live Nation is Ticketmaster.
The system is rigged heavily against the average Joe.
Technically there is no face value anymore. Paper tickets are long gone and the e tickets ive used dont have a price on them.
Ahem man, you know that's not true for many of us not grandfathered into the good seats.
Banning bots sounds like a false flag. We know bands and promoters directly distribute thousands of tickets per show to resellers.