New Album Sponsership?

fluff4u

I don't understand the need for sponsorship from target commercial on TV? WTF!. They always were against this sort of thing. All this does is cheapen the music and make it a joke.

Why do they need to do it? Just release it where you can, how much money do they need?

I would think most of there fans would be pissed about this?

norm

wow

target is their distributor like sony was for most of their career...in exchange target gets to advertise this to get people into their stores...if any money has exchanged hands, i'm sure that a good amount of it is going to various charities

the album will be available here, itunes and independent stores throughout the country

TheRiotAct

Wow, where have you been the past like 2 months?

benjs

I don't understand the need to complain about the commercial. It doesn't, by any means, affect the music, or the album. An ad will not push you to Target, force you to take your wallet out and purchase the album. It will, however, expand the band's reach, and expose more people to the band. Is that a crime? They may have started out with grungy roots, but now they've all got families to support, and maybe have a different idea of what 'wealth' means. In any case - they have earned the right to make as much money as they want!

Vedd Hedd

fluff4u wrote:

I don't understand the need for sponsorship from target commercial on TV? WTF!. They always were against this sort of thing. All this does is cheapen the music and make it a joke.

Why do they need to do it? Just release it where you can, how much money do they need?

I would think most of there fans would be pissed about this?

Oh brother.

fluff4u

benjs wrote:

They may have started out with grungy roots, but now they've all got families to support, and maybe have a different idea of what 'wealth' means. In any case - they have earned the right to make as much money as they want!

Yeah, but at what point is it just greed. They are not a struggling new band that needs to get a name out. They will sell plenty of records, it just cheapens the music when you need a corporate sponsor (that they were supposedly not about) to help you sell records. Especially when you don't need it.

Vedd Hedd

fluff4u wrote:

benjs wrote:

They may have started out with grungy roots, but now they've all got families to support, and maybe have a different idea of what 'wealth' means. In any case - they have earned the right to make as much money as they want!

Yeah, but at what point is it just greed. They are not a struggling new band that needs to get a name out. They will sell plenty of records, it just cheapens the music when you need a corporate sponsor (that they were supposedly not about) to help you sell records. Especially when you don't need it.

Pearl Jam are corporate whores. You are right.

SomethingCreative

just when I thought these threads were starting to die out... :roll:

ledvedderman

fluff4u wrote:

I don't understand the need for sponsorship from target commercial on TV? WTF!. They always were against this sort of thing. All this does is cheapen the music and make it a joke.

Why do they need to do it? Just release it where you can, how much money do they need?

I would think most of there fans would be pissed about this?

SERIOUSLY?????

HOLY SHIT!!! CONSIDER ME AND PEARL JAM OVER. I'M NOT JUST SAYING THAT. WE'RE OFFICIALLY "BRAD AND JENNIFER" OVER.

Selling music through Target...what's this world come to

Stryker

Well, lets face it, this has been the year of hardcore PJ merchandising. When they re-released Ten there were product tie-in everywhere; Xbox Live, PlayStation Network, that episode of Cold Case, Rock Band, etc. And then, of course, there is this "New Rock Band project." So, I can understand how long-time fan (myself included) my feel a little bit confused by all this. After years of hearing the band talk about how they didn't really give a shit about record sales and money and that sort of thing, this year has been a little disconcerting. That being said, I know it's their right to whatever they damn well please, and I hold no grudge against them. That doesn't mean seeing Pearl Jam very much in the mainstream isn't a little weird, though.

LikeAnOpeningBandForTheSun

wait, is it a Tagret commercial selling housewares or something, or is it just a commercial about Backspacer?

the first would be tacky bullshit, but the second is just smart.

norm

cameron crowe shot a video for the fixer that will be used in commercials advertising the exclusive deal with target




oh the horror :roll:

LikeAnOpeningBandForTheSun

the thing is Pearl Jam said already that they were gonna "play the game" before Avocado. i could see being pissed off if they were still trying to act high and mighty and lying about it, but they've made it clear they've just changed their minds on things. Changing ideals as one gets older is perfectly legit.

if you disagree with them thats fine, but they arent being hypocrites.

benjs

MrSmith wrote:

the thing is Pearl Jam said already that they were gonna "play the game" before Avocado. i could see being pissed off if they were still trying to act high and mighty and lying about it, but they've made it clear they've just changed their minds on things. Changing ideals as one gets older is perfectly legit.

if you disagree with them thats fine, but they arent being hypocrites.

+1. It's like when people talk about politicians 'flip-flopping' over their careers.. I don't believe you should be locked into one way of thinking for your entire life - that's not realistic!

PJStatTracker

fluff4u wrote:

Yeah, but at what point is it just greed. They are not a struggling new band that needs to get a name out. They will sell plenty of records, it just cheapens the music when you need a corporate sponsor (that they were supposedly not about) to help you sell records. Especially when you don't need it.

Since they don't have a record label anymore, they are having to make all these deals themselves...they've always been corporately "sponsored"...they were with Sony for the bulk of their career, and Sony is partnered with every corporation you can think of. When they were on the label, it was Sony and Epic's employee's who would make all the distribution deals and arrangements. Pearl Jam never seemed a part of it, because they didn't have to make the deals themselves, but you better believe the deals were made. There was a commercial for Yield, and I seem to remember them being in bed with Best Buy in some way with that release....what's the difference?

The only difference I can see is that we are all more aware of these deals since Pearl Jam is directly responsible for making them, rather than having a label be the buffer...I don't even think its exactly changing ideals...they are just having to take care of the "dirty work" directly...

LikeAnOpeningBandForTheSun

benjs wrote:

MrSmith wrote:

the thing is Pearl Jam said already that they were gonna "play the game" before Avocado. i could see being pissed off if they were still trying to act high and mighty and lying about it, but they've made it clear they've just changed their minds on things. Changing ideals as one gets older is perfectly legit.

if you disagree with them thats fine, but they arent being hypocrites.

+1. It's like when people talk about politicians 'flip-flopping' over their careers.. I don't believe you should be locked into one way of thinking for your entire life - that's not realistic!

yeah. i would hate for everything i've ever said to be public record. pretty much everything i believed 10 years ago i disagree with now. i dont think that makes me a hypocrite.

Stryker

MrSmith wrote:

if you disagree with them thats fine, but they arent being hypocrites.

Well, some would say that is exactly what they are being. I mean, for most of their careers they were pretty hardcore anti-establishment.

Me personally, as I've already stated, I couldn't really care less. They are entitled to make whatever money they see fit. Their new philosophy just took a little getting use to.

PillowPants

c-l-i-m-e-d

ledvedderman

oops...see lower post

Wolf At Bay

All of you are like running two-months slow. We already had this debate, and personally, I'm over it already. If you want to keep up, we're debating ticket prices now. Record labels are dying, the band is just trying new things, and they own all the rights to their own music, no strings, no obligations. So, catch up, get focused, and join the debate on ticket prices.

ledvedderman

ledvedderman wrote:

You guys seriously didn't see this coming eleven years ago?





Seriously, all of this talk is stupid. The music business has changed. Records aren't selling like they used to, so I'm all for doing whatever it takes to get your music heard.

dimitrispearljam

ledvedderman wrote:

ledvedderman wrote:

You guys seriously didn't see this coming eleven years ago?





Seriously, all of this talk is stupid. The music business has changed. Records aren't selling like they used to, so I'm all for doing whatever it takes to get your music heard.

+1

CJMST3K

On the same trip I pick up the new PJ album at Target, I think I'm gonna also buy toilet paper, and styrofoam boxes (for the ozone layer).

fluff4u

In the lyrics of NOT FOR YOU it doesn't say except for Target!

Sony might have been a nesseccary avenue to get albums out..THEY ARE A RECORD COMPANY! A whole lot differant than Target!

I go way back with PJ and I always liked them for their alternative to conventional ways. Its just upsetting.

benjs

CJMST3K wrote:

On the same trip I pick up the new PJ album at Target, I think I'm gonna also buy toilet paper, and styrofoam boxes (for the ozone layer).

Listen to this man, everyone.

A man of the people.
He says keep hope alive.
We've got fuel to burn, we've got roads to drive!

PJStatTracker

fluff4u wrote:

In the lyrics of NOT FOR YOU it doesn't say except for Target!

Sony might have been a nesseccary avenue to get albums out..THEY ARE A RECORD COMPANY! A whole lot differant than Target!

I go way back with PJ and I always liked them for their alternative to conventional ways. Its just upsetting.

The Target deal is also a necessary avenue to get albums out. You have to understand that now Pearl Jam is their own record company. They don't have anyone like Sony to make the deals with Target and Best Buy on their behalf. They do it all.

I'm not quite sure what you would have them do...not sell the album in major retailers? They want the album to be available for purchase, and that means making deals with corporations, as they've done their entire career.

You should just be happy they only aligned themselves with one retailer for this release, instead of being in bed with EVERYONE from Best Buy to Wal-mart - like Sony was on their behalf for many many years.

100 Pacer

fluff4u wrote:

I don't understand the need for sponsorship from target commercial on TV? WTF!. They always were against this sort of thing. All this does is cheapen the music and make it a joke.

Why do they need to do it? Just release it where you can, how much money do they need?

I would think most of there fans would be pissed about this?

judging from the title you've chosen for this thread, you clearly don't appreciate the difference between "sponsorship" and "strategic business alliance". the band paid out of pocket to record and produce the album, the band will retain complete and total control of their material, and the band will not be doing in-store signings at your local Target. be mindful of what you accuse the band of doing, or not doing in this case,...

PJStatTracker

100 Pacer wrote:

fluff4u wrote:

I don't understand the need for sponsorship from target commercial on TV? WTF!. They always were against this sort of thing. All this does is cheapen the music and make it a joke.

Why do they need to do it? Just release it where you can, how much money do they need?

I would think most of there fans would be pissed about this?

judging from the title you've chosen for this thread, you clearly don't appreciate the difference between "sponsorship" and "strategic business alliance". the band paid out of pocket to record and produce the album, the band will retain complete and total control of their material, and the band will not be doing in-store signings at your local Target. be mindful of what you accuse the band of doing, or not doing in this case,...

People get angry at what they don't understand...

JS42804

whatever way you look at it, aligning yourself with a major corporation is still a very slippery slope. This might just be the first step before PJ starts putting out ads like Bono for Steve Jobs. :shock:

primussucks

fluff4u wrote:

In the lyrics of NOT FOR YOU it doesn't say except for Target!

Sony might have been a nesseccary avenue to get albums out..THEY ARE A RECORD COMPANY! A whole lot differant than Target!

I go way back with PJ and I always liked them for their alternative to conventional ways. Its just upsetting.

Look at it this way, aren't they basically giving the middle finger to Wal-Mart and Best Buy????

Purex37

primussucks wrote:

fluff4u wrote:

In the lyrics of NOT FOR YOU it doesn't say except for Target!

Sony might have been a nesseccary avenue to get albums out..THEY ARE A RECORD COMPANY! A whole lot differant than Target!

I go way back with PJ and I always liked them for their alternative to conventional ways. Its just upsetting.

Look at it this way, aren't they basically giving the middle finger to Wal-Mart and Best Buy????

In the original press release, their manager said that Target understood that indie record shops were not their competition. No doubt that was a shot at Best Buy.

Did any of the same complainers have a problem a decade ago when there were TV commercials on like MTV telling us to go out and buy Yield? Maybe you're the fuckin' hypocrites... They're not selling other products with their music, just trying to sell their own album. Get over it.