I am thrilled and humbled to have my work represented by @hilton.asmus.contemporary at @artpalmsprings
this weekend. This is a fantastic art fair, and I am proud to be
hanging with so many other incredible artists. For details, please
contact their talented staff at info@hilton-asmus.com. For additional
information regarding my fine art collection, please contact Lauren at
fineart@paulnicklen.com.
PEARL JAM Launches Immersive Augmented Reality
Experience For "Superblood Wolfmoon" Single; Point Phone Camera At The
Moon To Unlock
Powster - an award-winning interactive creative studio/production
company for over 150 movie distributors - in collaboration with the
world's largest music company Universal Music Group, #1 label in the
music industry Republic Records, and multi-Grammy Award-winning band
Pearl Jam join forces for the launch of the single "Superblood
Wolfmoon", from the upcoming album, Gigaton.
Beginning today, through the single's release date on February 19,
listeners can launch an immersive experience to get an exclusive sneak
peek of the song and music video.
The creative team at Powster developed this concept to celebrate
Pearl Jam's highly anticipated 11th studio album, Gigaton, scheduled to
be released on March 27, 2020. Using interactive technology through a
proprietary Pearl Jam web app, fans can point their mobile phone camera
at the moon, which will trigger on-screen animations around and over the
moon, timed with a preview of "Superblood Wolfmoon" and an in-app
option to pre-order the song.
Powster employed cutting-edge technology and immersive storytelling
to create this activation, drawing Pearl Jam fans to face the moon and
enjoy the artistic value and lunar inspiration of the new single. Once
the mobile phone camera tracks the moon, AR technology creates an
artistic depiction of the Superblood Wolfmoon on-screen, imitating a red
lunar eclipse. This unlocks a preview of the single that plays while
the red moon expands and sketched rays scatter outwards while animated
band members appear around the enlarged moon and perform.
"We're honored to be working with Pearl Jam to bring their music to
life through technology blended with the elements of nature that
inspired their tone. This activation displays their innovation and
creative energy going into their new album," said Ste Thompson, CEO and
Creative Director of Powster. "Adapting to new technologies and
integrating platforms unleashes the full potential of music, as well as
changes the way fans experience new sounds, and we are excited to be
teaming up with Pearl Jam to provide their fans with this exclusive look
at their style and artistic direction."
"Engaging Pearl Jam fans to go outside and experience the moon in an
exciting way is a testament to the innovative spirit the band brings to
music," said Bill Gerdts, Associate Director, Digital Marketing at
Republic Records. "This project encompasses Pearl Jam's desire to engage
with their fans and provide a visual representation of what is to come
in their new single Superblood Wolfmoon, and later, in the Gigaton
album."
The Superblood Wolfmoon experience is available on all Android and iOS-enabled devices with a camera, and can be accessed at moon.pearljam.com.
Pearl Jam have released the official and final video for "Dance of
the Clairvoyants", the first single from their forthcoming album,
Gigaton.
"I can’t tell you how proud I am about this group of songs," explains
Jeff Ament. "As you know, we took our time and that benefited us taking
more chances. 'Dance' was a perfect storm of experimentation and real
collaboration, mixing up the instrumentation and building a great song,
and Ed writing some of my favorite words yet, around Matt’s killer drum
pattern. Did I mention Mike’s insane guitar part and that Stone is
playing bass on this one? We’ve opened some new doors creatively and
that’s exciting."
To
promote their unreleased single “Superblood Wolfmoon,” Pearl Jam (or
perhaps someone at the label) hired a creative studio called Powster
to make an augmented-reality-ish experience so fans can unlock part of
the song early. The song’s title has moon in it—perhaps that’s where
they got the idea?
It’s still daytime here where this story was
written, in sunny Los Angeles, but you don’t have to wait for the moon
to hear some of “Superblood Wolfmoon” before the single comes out in
full on February 19.
Instead:
Open this link on your smartphone and let the site access your camera.
On your laptop or another device, type “moon” into a search engine.
With one hand, hold your laptop in the air in front of everyone at the coffee shop.
With the other, point your camera at a photo of the moon.
tinyconcert - I get a lot of inspiration on YouTube, so it was a treat giving them a sneak peak of my upcoming #pearljam music video in their offices. Also, Tiny Concert x Pearl Jam cupcakes!!! #superbloodwolfmoon #tinyconcert
Milwaukee 2014 MSG 2016 1&2 Wrigley 2016 1&2 Eddie Vedder Obama Farewell Address 2017 Eddie Vedder Louisville, KY 2017 London 2018 1 Wrigley 2018 1&2 St. Louis 2020
6/29/98 Chicago-United Center
6/18/03 Chicago-United Center
5/17/06 Chicago-United Center
7/19/13 Chicago-Wrigley Field
10/11/13 Pittsburgh-Consol Energy Center
10/17/14 Moline-IWireless Center (No Code)
10/20/14 Milwaukee-Bradley center (Yield)
4/26/16 Lexington-Rupp Arena
8/20/16 Chicago-Wrigley Field
8/22/16 Chicago-Wrigley Field 8/18/18 Chicago-Wrigley Field 8/20/18 Chicago-Wrigley Field 9/5/23 Chicago-United Center 9/7/23 Chicago-United Center
Comments
Sweet!
paulnicklen
I am thrilled and humbled to have my work represented by @hilton.asmus.contemporary at @artpalmsprings this weekend. This is a fantastic art fair, and I am proud to be hanging with so many other incredible artists. For details, please contact their talented staff at info@hilton-asmus.com. For additional information regarding my fine art collection, please contact Lauren at fineart@paulnicklen.com.Superblood Wolfmoon
Coming February 18
Find the moon tonight to hear new music. #SuperBloodWolfMoon
PEARL JAM Launches Immersive Augmented Reality Experience For "Superblood Wolfmoon" Single; Point Phone Camera At The Moon To Unlock
Powster - an award-winning interactive creative studio/production company for over 150 movie distributors - in collaboration with the world's largest music company Universal Music Group, #1 label in the music industry Republic Records, and multi-Grammy Award-winning band Pearl Jam join forces for the launch of the single "Superblood Wolfmoon", from the upcoming album, Gigaton.
Beginning today, through the single's release date on February 19, listeners can launch an immersive experience to get an exclusive sneak peek of the song and music video.
The creative team at Powster developed this concept to celebrate Pearl Jam's highly anticipated 11th studio album, Gigaton, scheduled to be released on March 27, 2020. Using interactive technology through a proprietary Pearl Jam web app, fans can point their mobile phone camera at the moon, which will trigger on-screen animations around and over the moon, timed with a preview of "Superblood Wolfmoon" and an in-app option to pre-order the song.
Powster employed cutting-edge technology and immersive storytelling to create this activation, drawing Pearl Jam fans to face the moon and enjoy the artistic value and lunar inspiration of the new single. Once the mobile phone camera tracks the moon, AR technology creates an artistic depiction of the Superblood Wolfmoon on-screen, imitating a red lunar eclipse. This unlocks a preview of the single that plays while the red moon expands and sketched rays scatter outwards while animated band members appear around the enlarged moon and perform.
"We're honored to be working with Pearl Jam to bring their music to life through technology blended with the elements of nature that inspired their tone. This activation displays their innovation and creative energy going into their new album," said Ste Thompson, CEO and Creative Director of Powster. "Adapting to new technologies and integrating platforms unleashes the full potential of music, as well as changes the way fans experience new sounds, and we are excited to be teaming up with Pearl Jam to provide their fans with this exclusive look at their style and artistic direction."
"Engaging Pearl Jam fans to go outside and experience the moon in an exciting way is a testament to the innovative spirit the band brings to music," said Bill Gerdts, Associate Director, Digital Marketing at Republic Records. "This project encompasses Pearl Jam's desire to engage with their fans and provide a visual representation of what is to come in their new single Superblood Wolfmoon, and later, in the Gigaton album."
The Superblood Wolfmoon experience is available on all Android and iOS-enabled devices with a camera, and can be accessed at moon.pearljam.com.
Pearl Jam have released the official and final video for "Dance of the Clairvoyants", the first single from their forthcoming album, Gigaton.
"I can’t tell you how proud I am about this group of songs," explains Jeff Ament. "As you know, we took our time and that benefited us taking more chances. 'Dance' was a perfect storm of experimentation and real collaboration, mixing up the instrumentation and building a great song, and Ed writing some of my favorite words yet, around Matt’s killer drum pattern. Did I mention Mike’s insane guitar part and that Stone is playing bass on this one? We’ve opened some new doors creatively and that’s exciting."
A workaround for Pearl Jam fans who want to stream ‘Superblood Wolfmoon’ without a real moon
Pearl Jam might want you to point your smartphone at the moon to listen to their newest song, but you don’t have to.
To promote their unreleased single “Superblood Wolfmoon,” Pearl Jam (or perhaps someone at the label) hired a creative studio called Powster to make an augmented-reality-ish experience so fans can unlock part of the song early. The song’s title has moon in it—perhaps that’s where they got the idea?
It’s still daytime here where this story was written, in sunny Los Angeles, but you don’t have to wait for the moon to hear some of “Superblood Wolfmoon” before the single comes out in full on February 19.
Instead:
And that’s it! It worked for us.
tinyconcert
#mikemccready animation test for the upcoming #pearljam #SuperBloodWolfMoon @tinyconcert. No audio until Tuesday when the song is released. I hope you love it as much as me. ⚡️#tinyconcert #animationMSG 2016 1&2
Wrigley 2016 1&2
Eddie Vedder Obama Farewell Address 2017
Eddie Vedder Louisville, KY 2017
London 2018 1
Wrigley 2018 1&2
St. Louis 2020
6/18/03 Chicago-United Center
5/17/06 Chicago-United Center
7/19/13 Chicago-Wrigley Field
10/11/13 Pittsburgh-Consol Energy Center
10/17/14 Moline-IWireless Center (No Code)
10/20/14 Milwaukee-Bradley center (Yield)
4/26/16 Lexington-Rupp Arena
8/20/16 Chicago-Wrigley Field
8/22/16 Chicago-Wrigley Field
8/18/18 Chicago-Wrigley Field
8/20/18 Chicago-Wrigley Field
9/5/23 Chicago-United Center
9/7/23 Chicago-United Center