New Gillette add "Toxic Masculinity" is causing quite a stir!

dankind · January 2019

Lizard said:

I don't get the outrage but damn the Breitbart shit makes me feel gross. I only read it when there is a link on the boards to find out what the reference is and it is so disgusting.

P.S. My husband doesn't get the outrage either.

So you save all your outrage for us, then, Lizard?

Go Beavers · January 2019

My take away is that a lot of people on the right cling to outdated gender roles. They blame most societal ills on the “breakdown” of the nuclear family and support this by looking at correlations and calling them causations. When gender roles are rigid and formed around past myths, it eases anxiety about a changing society. And if you guys haven’t heard, us men are under attack. It’s a reason why they go after feminisim and transgendered people because those things move us forward and away from the past and status quo. The commercial was seen as an attack on men

HughFreakingDillon · January 2019

Go Beavers said:

My take away is that a lot of people on the right cling to outdated gender roles. They blame most societal ills on the “breakdown” of the nuclear family and support this by looking at correlations and calling them causations. When gender roles are rigid and formed around past myths, it eases anxiety about a changing society. And if you guys haven’t heard, us men are under attack. It’s a reason why they go after feminisim and transgendered people because those things move us forward and away from the past and status quo. The commercial was seen as an attack on men

it's the tired old "replace men in that commercial with any other group and tell me it's not prejudicial". Like complaining about black history month and wanting a white history month.

when I start hearing parents say "girls will be girls" to excuse shitty behaviour in their daughters, then fine, have your commercial with women.

mrussel1 · January 2019

Smellyman said:

tempo_n_groove said:

HughFreakingDillon said:

Meltdown99 said:

Gillette Engaged in Deceptive Made in USA Marketing According to Ad Watchdog TINA.org

https://globenewswire.com/news-release/2018/01/23/1299266/0/en/Gillette-Engaged-in-Deceptive-Made-in-USA-Marketing-According-to-Ad-Watchdog-TINA-org.html

Profits good. Locating in countries and paying decent wages bad.

why does everything have to turn into raking everyone over the coals? I don't give a shit, in this discussion, what gillette does or doesn't do. it's a good message. is it marketing? of course, but that doesn't take away from the message it sends and how it may inspire people.

But Nike, but Apple, but Hilary's emails, but Trumps collusion...

I understand @HughFreakingDillon but we are on the 2nd page so it's about time for this thread to take a shit south now, lol.

I know of one person that had an issue and publicly posted it. Anyone else see any real outrage besides am anonymous comment or twitter post?

which is weird. Anecdotally I don't know anybody with an issue with the ad, but it has way more dislikes than likes on youtube and all other social media. Are the right wing/russian bots doing this or are there that many deplorables and I just don't know any?

Who knows what "people" think, but I can tell you the right wing opinion sites were very up in arms about the whole damn thing.

tempo_n_groove · January 2019

mrussel1 said:

Smellyman said:

tempo_n_groove said:

HughFreakingDillon said:

Meltdown99 said:

Gillette Engaged in Deceptive Made in USA Marketing According to Ad Watchdog TINA.org

https://globenewswire.com/news-release/2018/01/23/1299266/0/en/Gillette-Engaged-in-Deceptive-Made-in-USA-Marketing-According-to-Ad-Watchdog-TINA-org.html

Profits good. Locating in countries and paying decent wages bad.

why does everything have to turn into raking everyone over the coals? I don't give a shit, in this discussion, what gillette does or doesn't do. it's a good message. is it marketing? of course, but that doesn't take away from the message it sends and how it may inspire people.

But Nike, but Apple, but Hilary's emails, but Trumps collusion...

I understand @HughFreakingDillon but we are on the 2nd page so it's about time for this thread to take a shit south now, lol.

I know of one person that had an issue and publicly posted it. Anyone else see any real outrage besides am anonymous comment or twitter post?

which is weird. Anecdotally I don't know anybody with an issue with the ad, but it has way more dislikes than likes on youtube and all other social media. Are the right wing/russian bots doing this or are there that many deplorables and I just don't know any?

Who knows what "people" think, but I can tell you the right wing opinion sites were very up in arms about the whole damn thing.

I posted a Breitbart article and only people that were up in arms were in the comments section.

Post some articles please.

mrussel1 · January 2019

tempo_n_groove said:

mrussel1 said:

Smellyman said:

tempo_n_groove said:

HughFreakingDillon said:

Meltdown99 said:

Gillette Engaged in Deceptive Made in USA Marketing According to Ad Watchdog TINA.org

https://globenewswire.com/news-release/2018/01/23/1299266/0/en/Gillette-Engaged-in-Deceptive-Made-in-USA-Marketing-According-to-Ad-Watchdog-TINA-org.html

Profits good. Locating in countries and paying decent wages bad.

why does everything have to turn into raking everyone over the coals? I don't give a shit, in this discussion, what gillette does or doesn't do. it's a good message. is it marketing? of course, but that doesn't take away from the message it sends and how it may inspire people.

But Nike, but Apple, but Hilary's emails, but Trumps collusion...

I understand @HughFreakingDillon but we are on the 2nd page so it's about time for this thread to take a shit south now, lol.

I know of one person that had an issue and publicly posted it. Anyone else see any real outrage besides am anonymous comment or twitter post?

which is weird. Anecdotally I don't know anybody with an issue with the ad, but it has way more dislikes than likes on youtube and all other social media. Are the right wing/russian bots doing this or are there that many deplorables and I just don't know any?

Who knows what "people" think, but I can tell you the right wing opinion sites were very up in arms about the whole damn thing.

I posted a Breitbart article and only people that were up in arms were in the comments section.

Post some articles please.

https://www.theamericanconservative.com/articles/the-mud-on-gillettes-face/

https://www.redstate.com/streiff/2019/01/16/gillette-trashes-masculinity.-harrys-razors-says-hold-beer

https://www.nationalreview.com/2019/01/gillette-commercial-toxic-masculinity-debate/

Annafalk · January 2019

HughFreakingDillon said:

Meltdown99 said:

Gillette Engaged in Deceptive Made in USA Marketing According to Ad Watchdog TINA.org

https://globenewswire.com/news-release/2018/01/23/1299266/0/en/Gillette-Engaged-in-Deceptive-Made-in-USA-Marketing-According-to-Ad-Watchdog-TINA-org.html

Profits good. Locating in countries and paying decent wages bad.

why does everything have to turn into raking everyone over the coals? I don't give a shit, in this discussion, what gillette does or doesn't do. it's a good message. is it marketing? of course, but that doesn't take away from the message it sends and how it may inspire people.

If this commercial gives inspiration and makes people behave better towards each other, then I think it’s a very good commercial.

Ledbetterman10 · January 2019

Why is this even called a" "Gillette Ad?" At no point in it do they advertise a Gillette product.

HughFreakingDillon · January 2019

it's an advertisement by gillette.

Ledbetterman10 · January 2019

HughFreakingDillon said:

it's an advertisement by gillette.

No it's not. An advertisement serves notice of a product or service. This is a short propaganda film. And that's not a bad thing. "Propaganda" usually has a negative connotation but it really means to promote a particular point of view. That's what this video does. It doesn't advertise anything.

HughFreakingDillon · January 2019

Ledbetterman10 said:

HughFreakingDillon said:

it's an advertisement by gillette.

No it's not. An advertisement serves notice of a product or service. This is a short propaganda film. And that's not a bad thing. "Propaganda" usually has a negative connotation but it really means to promote a particular point of view. That's what this video does. It doesn't advertise anything.

ads also serve another purpose: building your brand. which is exactly what this does.

mrussel1 · January 2019

HughFreakingDillon said:

Ledbetterman10 said:

HughFreakingDillon said:

it's an advertisement by gillette.

No it's not. An advertisement serves notice of a product or service. This is a short propaganda film. And that's not a bad thing. "Propaganda" usually has a negative connotation but it really means to promote a particular point of view. That's what this video does. It doesn't advertise anything.

ads also serve another purpose: building your brand. which is exactly what this does.

Yeah, and they use their motto throughout. And men looking closely at their face in the mirror has an implication to shaving.

Ledbetterman10 · January 2019

HughFreakingDillon said:

Ledbetterman10 said:

HughFreakingDillon said:

it's an advertisement by gillette.

No it's not. An advertisement serves notice of a product or service. This is a short propaganda film. And that's not a bad thing. "Propaganda" usually has a negative connotation but it really means to promote a particular point of view. That's what this video does. It doesn't advertise anything.

ads also serve another purpose: building your brand. which is exactly what this does.

The video has 852K dislikes vs. 438K likes on YouTube. I don't know how well that's going to build Gillette's brand.

HughFreakingDillon · January 2019

Ledbetterman10 said:

HughFreakingDillon said:

Ledbetterman10 said:

HughFreakingDillon said:

it's an advertisement by gillette.

No it's not. An advertisement serves notice of a product or service. This is a short propaganda film. And that's not a bad thing. "Propaganda" usually has a negative connotation but it really means to promote a particular point of view. That's what this video does. It doesn't advertise anything.

ads also serve another purpose: building your brand. which is exactly what this does.

The video has 852K dislikes vs. 438K likes on YouTube. I don't know how well that's going to build Gillette's brand.

well, apparently there was a huge backlash against nike for using kaepernick. yet, their profits soared after that commercial aired. I don't think online likes or dislikes is a good indicator of true public perception.

I'm also not positing that it will be successful branding. Just that that's what it is: branding.

tempo_n_groove · January 2019

mrussel1 said:

tempo_n_groove said:

mrussel1 said:

Smellyman said:

tempo_n_groove said:

HughFreakingDillon said:

Meltdown99 said:

Gillette Engaged in Deceptive Made in USA Marketing According to Ad Watchdog TINA.org

https://globenewswire.com/news-release/2018/01/23/1299266/0/en/Gillette-Engaged-in-Deceptive-Made-in-USA-Marketing-According-to-Ad-Watchdog-TINA-org.html

Profits good. Locating in countries and paying decent wages bad.

why does everything have to turn into raking everyone over the coals? I don't give a shit, in this discussion, what gillette does or doesn't do. it's a good message. is it marketing? of course, but that doesn't take away from the message it sends and how it may inspire people.

But Nike, but Apple, but Hilary's emails, but Trumps collusion...

I understand @HughFreakingDillon but we are on the 2nd page so it's about time for this thread to take a shit south now, lol.

I know of one person that had an issue and publicly posted it. Anyone else see any real outrage besides am anonymous comment or twitter post?

which is weird. Anecdotally I don't know anybody with an issue with the ad, but it has way more dislikes than likes on youtube and all other social media. Are the right wing/russian bots doing this or are there that many deplorables and I just don't know any?

Who knows what "people" think, but I can tell you the right wing opinion sites were very up in arms about the whole damn thing.

I posted a Breitbart article and only people that were up in arms were in the comments section.

Post some articles please.

https://www.theamericanconservative.com/articles/the-mud-on-gillettes-face/

https://www.redstate.com/streiff/2019/01/16/gillette-trashes-masculinity.-harrys-razors-says-hold-beer

https://www.nationalreview.com/2019/01/gillette-commercial-toxic-masculinity-debate/

First article not bad.

2nd article was horrible.

3rd article not so bad either.

First and third bring up interesting points about what else a man should do so they aren't that bad but that second one is pure trash.

tempo_n_groove · January 2019

I am actually glad to see the participation in this thread.

Ledbetterman10 · January 2019

HughFreakingDillon said:

Ledbetterman10 said:

HughFreakingDillon said:

Ledbetterman10 said:

HughFreakingDillon said:

it's an advertisement by gillette.

No it's not. An advertisement serves notice of a product or service. This is a short propaganda film. And that's not a bad thing. "Propaganda" usually has a negative connotation but it really means to promote a particular point of view. That's what this video does. It doesn't advertise anything.

ads also serve another purpose: building your brand. which is exactly what this does.

The video has 852K dislikes vs. 438K likes on YouTube. I don't know how well that's going to build Gillette's brand.

well, apparently there was a huge backlash against nike for using kaepernick. yet, their profits soared after that commercial aired. I don't think online likes or dislikes is a good indicator of true public perception.

I'm also not positing that it will be successful branding. Just that that's what it is: branding.

I think the Kaepernick/Nike thing is a little different but I'm not passionate enough about any of this to continue debating. Nothing in that video applies to me anyway.

mrussel1 · January 2019

tempo_n_groove said:

mrussel1 said:

tempo_n_groove said:

mrussel1 said:

Smellyman said:

tempo_n_groove said:

HughFreakingDillon said:

Meltdown99 said:

Gillette Engaged in Deceptive Made in USA Marketing According to Ad Watchdog TINA.org

https://globenewswire.com/news-release/2018/01/23/1299266/0/en/Gillette-Engaged-in-Deceptive-Made-in-USA-Marketing-According-to-Ad-Watchdog-TINA-org.html

Profits good. Locating in countries and paying decent wages bad.

why does everything have to turn into raking everyone over the coals? I don't give a shit, in this discussion, what gillette does or doesn't do. it's a good message. is it marketing? of course, but that doesn't take away from the message it sends and how it may inspire people.

But Nike, but Apple, but Hilary's emails, but Trumps collusion...

I understand @HughFreakingDillon but we are on the 2nd page so it's about time for this thread to take a shit south now, lol.

I know of one person that had an issue and publicly posted it. Anyone else see any real outrage besides am anonymous comment or twitter post?

which is weird. Anecdotally I don't know anybody with an issue with the ad, but it has way more dislikes than likes on youtube and all other social media. Are the right wing/russian bots doing this or are there that many deplorables and I just don't know any?

Who knows what "people" think, but I can tell you the right wing opinion sites were very up in arms about the whole damn thing.

I posted a Breitbart article and only people that were up in arms were in the comments section.

Post some articles please.

https://www.theamericanconservative.com/articles/the-mud-on-gillettes-face/

https://www.redstate.com/streiff/2019/01/16/gillette-trashes-masculinity.-harrys-razors-says-hold-beer

https://www.nationalreview.com/2019/01/gillette-commercial-toxic-masculinity-debate/

First article not bad.

2nd article was horrible.

3rd article not so bad either.

First and third bring up interesting points about what else a man should do so they aren't that bad but that second one is pure trash.

Listen, I read more right wing articles than I do left wing. Many of them are very thoughtful. The NRO and Amcon are way more thoughtful than the trash that Huffington Post publishes. I just disagree with most of the ones on the right. My point is/was that the conservatives have absolutely made this a cultural touchstone. Read this one from Reason, it's the one that fits best with my worldview. Reason is a true libertarian rag and I agree with about 50% of what gets published there. But this is a good read. I posted it earlier in this thread I believe.

http://reason.com/blog/2019/01/15/gillette-ad-toxic-masculinity-men-me-too

mrussel1 · January 2019

This opening quote is the best and so true " But since modern cultural discourse involves two constantly outraged tribes careening wildly from one controversy to the next, this perfectly inoffensive message has somehow been rendered bad by team red."

HughFreakingDillon · January 2019

"braided underarm hair genders studies crowd". LOL

New Gillette add "Toxic Masculinity" is causing quite a stir!

Comments

Categories