Newsweek's sugar pill for the USA
darkcrow
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http://media.guardian.co.uk/presspublishing/story/0,,1882510,00.html
Newsweek sugars pill for US
Dan Glaister in Los Angeles
Thursday September 28, 2006
The Guardian
For some, the world is a tough place, where armed insurgents threaten at every turn. For others, is simply divine, a cuddly, celebrity-strewn nirvana where success is just a camera click away.
This week, Newsweek magazine - motto "Our voices. Your voices. Every day" - illustrates that division by offering readers in different parts of the world different cover stories. The international edition of the magazine, on sale in Europe, Asia and Latin America, features a fearsome-looking man wearing a turban and pointing a grenade launcher towards the reader. "Losing Afghanistan" screams the hard-hitting headline.
Instead of a man with a gun, US readers are offered a woman with a camera surrounded by children and celebrities. "My life in pictures," purrs the softly spoken headline over a picture of celebrity snapper Annie Leibovitz. While Leibovitz cradles her children, a pregnant Demi Moore and a smiling Nelson Mandela look on.
Newsweek's international editor, Fareed Zakaria, said that in the US, Newsweek was a mass market magazine with a broad reach, while overseas it "is a somewhat more upmarket magazine for internationally minded people".
Newsweek sugars pill for US
Dan Glaister in Los Angeles
Thursday September 28, 2006
The Guardian
For some, the world is a tough place, where armed insurgents threaten at every turn. For others, is simply divine, a cuddly, celebrity-strewn nirvana where success is just a camera click away.
This week, Newsweek magazine - motto "Our voices. Your voices. Every day" - illustrates that division by offering readers in different parts of the world different cover stories. The international edition of the magazine, on sale in Europe, Asia and Latin America, features a fearsome-looking man wearing a turban and pointing a grenade launcher towards the reader. "Losing Afghanistan" screams the hard-hitting headline.
Instead of a man with a gun, US readers are offered a woman with a camera surrounded by children and celebrities. "My life in pictures," purrs the softly spoken headline over a picture of celebrity snapper Annie Leibovitz. While Leibovitz cradles her children, a pregnant Demi Moore and a smiling Nelson Mandela look on.
Newsweek's international editor, Fareed Zakaria, said that in the US, Newsweek was a mass market magazine with a broad reach, while overseas it "is a somewhat more upmarket magazine for internationally minded people".
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