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Corporate Sponsorship

mammasanmammasan Posts: 5,656
edited May 2007 in A Moving Train
I was listening to Opie & Anthony this morning. They had Ozzy on and he was discussing the Ozzfest Tour. He mentioned that the tickets where free this year because the tour has taken on corporate sponsors. Now, to me, this sounds like a great way to show your appreciation for your fans. Just wondering why more bands don't do this?
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  • BrinkofForeverBrinkofForever Posts: 373
    I couldn't imagine PJ EVER doing this. Basically your band would be a whore to it's advertisers.
    Make your life a mission - not an intermission. - Arnold Gasglow
  • mammasanmammasan Posts: 5,656
    Brink wrote:
    I couldn't imagine PJ EVER doing this. Basically your band would be a whore to it's advertisers.

    Why is that. Why is taking on a corporate sponsor for a tour, for the sake of cheaper tickets, considered whoring oneself out. It's not like the Rolling Stones who have corporate sponsors but still charge $200 a ticket. That to me is whoring oneself.
    "When one gets in bed with government, one must expect the diseases it spreads." - Ron Paul
  • Dustin51Dustin51 Posts: 222
    mammasan wrote:
    I was listening to Opie & Anthony this morning. They had Ozzy on and he was discussing the Ozzfest Tour. He mentioned that the tickets where free this year because the tour has taken on corporate sponsors. Now, to me, this sounds like a great way to show your appreciation for your fans. Just wondering why more bands don't do this?

    Maybe they were worried no one would come if they charged for it this year.
    Be excellent to each other
  • mammasanmammasan Posts: 5,656
    Dustin51 wrote:
    Maybe they were worried no one would come if they charged for it this year.

    LOL
    "When one gets in bed with government, one must expect the diseases it spreads." - Ron Paul
  • blackredyellowblackredyellow Posts: 5,889
    It's a good idea if they are taking the sponsorship money and putting that to the cost of tickets, but except for Ozzfest, that really hasn't been done. And I would like to see how much the sponsor paid, because I don't think that the amount would cover what they would have grossed on the tour with tickets. He has probably cut his profit out, and the profit of everyone coming on the tour.

    Most shows have at least one sponsor, it's definitely isn't a replacement for charging for tickets in 99% of the cases, but more so adds to the marketing budget or whatever.
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    was like a picture
    of a sunny day
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  • BrinkofForeverBrinkofForever Posts: 373
    mammasan wrote:
    Why is that. Why is taking on a corporate sponsor for a tour, for the sake of cheaper tickets, considered whoring oneself out. It's not like the Rolling Stones who have corporate sponsors but still charge $200 a ticket. That to me is whoring oneself.
    Because the band would be essentially making a deal with the devil. Yes, it may be a sweet deal for the fans, but which ones? The ones lucky enough to grab a free ticket? Or ones that will end up paying for the ticket anyway through eBay or craigslist... those free tickets will disappear fast and reemerge on the secondary market to be sold to the highest bidder.
    Then you have advertising to deal with. Any sponser is going to want an return on their investment, and advertising is the key to that. Can you imagine in between sets having Eddie say, "Right after I finish this delightful and refreshing Coca-Cola beverage, we're going to play something old for you..." They would expect that. They would want their artist to pimp their product one way or another. Like they do in NASCAR.
    Make your life a mission - not an intermission. - Arnold Gasglow
  • mammasanmammasan Posts: 5,656
    Brink wrote:
    Because the band would be essentially making a deal with the devil. Yes, it may be a sweet deal for the fans, but which ones? The ones lucky enough to grab a free ticket? Or ones that will end up paying for the ticket anyway through eBay or craigslist... those free tickets will disappear fast and reemerge on the secondary market to be sold to the highest bidder.
    Then you have advertising to deal with. Any sponser is going to want an return on their investment, and advertising is the key to that. Can you imagine in between sets having Eddie say, "Right after I finish this delightful and refreshing Coca-Cola beverage, we're going to play something old for you..." They would expect that. They would want their artist to pimp their product one way or another. Like they do in NASCAR.

    I have been to concerts that have corporate sponsorship and have never once heard the artist pimp the sponsor's product. There are fucking signs everywhere and the sponsors products are the only products for sale, but the band or artists never said one word or even wore any clothing advertising the sponsor.

    As for your other point maybe they can offer free tickets to fan club members and significantly reduced prices to the general public. Now I'm not saying pearl jam should do this, their ticket prices are pretty damn good, but just speaking in general it would be beneficial for the fans.
    "When one gets in bed with government, one must expect the diseases it spreads." - Ron Paul
  • BrinkofForeverBrinkofForever Posts: 373
    mammasan wrote:
    I have been to concerts that have corporate sponsorship and have never once heard the artist pimp the sponsor's product. There are fucking signs everywhere and the sponsors products are the only products for sale, but the band or artists never said one word or even wore any clothing advertising the sponsor.

    As for your other point maybe they can offer free tickets to fan club members and significantly reduced prices to the general public. Now I'm not saying pearl jam should do this, their ticket prices are pretty damn good, but just speaking in general it would be beneficial for the fans.

    I think there is a difference here though. There have been plenty of tours with corporate sponsorships that helped fund the tour. But this Ozzfest thing will be completely free for fans. That's a HUGE tab for the sponser to take on. I will be interested to see how the sponsers get promoted. Nothing is given for free in the corporate world.
    I guess this is how I see it. I think the quality of the experience would be tainted. You watch ABC, CBS...they have commercials. They make okay shows. You watch HBO, which you pay for the right to have no commercials. The quality of the product on HBO tends to be far above the quality of broadcast television. Why? Because HBO doesn't have to kiss sponser ass when writing The Sopranos or The L Word or whatever. Show a boob on network tv and you lose sponsers.
    I think the same would go for a band like Pearl Jam. The experience would be tainted somewhat. And the band would look like complete and utter hypocrites given their anti-corporate viewpoints over the years.
    I believe that it's always been in the band's rider to have any adverts near the stage removed or covered up.
    Make your life a mission - not an intermission. - Arnold Gasglow
  • blackredyellowblackredyellow Posts: 5,889
    Brink wrote:
    Because the band would be essentially making a deal with the devil. Yes, it may be a sweet deal for the fans, but which ones? The ones lucky enough to grab a free ticket? Or ones that will end up paying for the ticket anyway through eBay or craigslist... those free tickets will disappear fast and reemerge on the secondary market to be sold to the highest bidder.
    Then you have advertising to deal with. Any sponser is going to want an return on their investment, and advertising is the key to that. Can you imagine in between sets having Eddie say, "Right after I finish this delightful and refreshing Coca-Cola beverage, we're going to play something old for you..." They would expect that. They would want their artist to pimp their product one way or another. Like they do in NASCAR.


    That is why I want to see exactly how Ozzfest is done... I've worked in box offices for the past 6 years, and free tickets are a logistical nightmare. Plus, they will end up on the secondary market and someone else will be making a profit on your show and your goodwill to the fans.
    My whole life
    was like a picture
    of a sunny day
    “We can complain because rose bushes have thorns, or rejoice because thorn bushes have roses.”
    ― Abraham Lincoln
  • Gremmie95Gremmie95 Posts: 749
    Dustin51 wrote:
    Maybe they were worried no one would come if they charged for it this year.


    We have a winner!
  • chromiamchromiam Posts: 4,114
    mammasan wrote:
    I was listening to Opie & Anthony this morning. They had Ozzy on and he was discussing the Ozzfest Tour. He mentioned that the tickets where free this year because the tour has taken on corporate sponsors. Now, to me, this sounds like a great way to show your appreciation for your fans. Just wondering why more bands don't do this?

    Because the bands don't get paid.... hence why Ozzfest is having a hard time finding big name acts this year.
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  • my2handsmy2hands Posts: 17,117
    chromiam wrote:
    Because the bands don't get paid.... hence why Ozzfest is having a hard time finding big name acts this year.


    i heard the lineup for philly... pretty rough crowd, they should fit in well in camden
  • granparocksgranparocks Posts: 45
    i personally think it's a pretty cool idea, as long as the secondary market (which inevitably will surface) doesn't get too pricey. this would indicate scalper infiltration.

    but i am a believer in changing the system from within. sounds like ozzfest is using these sponsors to a degree, just like the sponsors will use ozzfest. a different tact than pearl jam's way, but interesting nonetheless. i guess it depends on the details, i.e. what the bands must do. but i'm guessing they won't individually have to do anything special. and ultimately, it's about getting people exposed to music that they will enjoy. shit, i'm going to Lolla, and a 3 day pass is costing bout $200. that's a lot of money.

    sounds to me (initially) like a win-win.
  • JOEJOEJOEJOEJOEJOE Posts: 10,612
    my2hands wrote:
    i heard the lineup for philly... pretty rough crowd, they should fit in well in camden

    The Los Angeles show is in San Bernadino , which is the meth capital of Southern California, and home to many questionable gangs/organizations.

    Free tix!
    Tweakers!
    Hot sun!
    civil conflict!
    Worst concert traffic jams ever!

    gonna be fun!
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