Indie Bands move closer to the mainstream

musicismylife78musicismylife78 Posts: 6,116
edited March 2007 in Other Music
Article from a year ago about Indie rock. Interesting read. I usually am pretty hardcore about being against bands selling out, but I really like all the bands mentioned, except the Killers. Whats y'all's opinion on this article? Is the new indie rock out today, different from the grunge scence of the early 90's in terms of its aesthetics and goals and political aspirations?


Indie Bands Move Closer to the Mainstream
By JAKE COYLE, AP Entertainment Writer


NEW YORK - As the CMJ Music Marathon — the Sundance of rock 'n' roll — descends on New York this weekend, hundreds of unknown indie bands are getting their shot at fame.

Lately, their odds are a little better. With the success of groups like Death Cab for Cutie, Modest Mouse and Bright Eyes, indie rock is seeping into the mainstream — a mixed blessing for a genre that prides itself on being underground.

"There's been a real zeitgeist in the last couple years with kids and shy, quiet indie rock bands who are connecting with people en masse," says Death Cab guitarist Chris Walla.

Stephen Malkmus, who fronted the quintessential '90s indie band Pavement, is now a solo artist. "I started when it was still college rock," he says. "It seems to have become more institutionalized in big cities ... I'm glad to be a part of it."

"It" is blended into TV shows like "The O.C.," movie soundtracks like the upcoming "Elizabethtown" and a healthy amount of commercials. Unlike sellout-conscious Kurt Cobain wannabes, today's indie fans are mostly rooting for the success of the music — and often exasperated at the relative anonymity of their favorite band.

Like Natalie Portman says of the Shins in "Garden State": "They'll change your life."

"The entire independent scene has come to the fore," says Bobby Haber, founder and CEO of CMJ, or College Media Journal. "I think it's a watershed moment."

Death Cab's fifth album, "Plans," has sold 128,000 copies in two weeks after debuting at No. 4. Modest Mouse's "Good News for People Who Love Bad News" has gone platinum. Last November, singer-songwriter Connor Oberst's band, Bright Eyes, had two songs top the Billboard singles chart — knocking out a duet by Usher and Alicia Keys and sending the indie rock world into a tailspin.

"Universe reveals plan to self-destruct," wrote Ryan Schreiber of PitchforkMedia.com, arguably the critical epicenter of indie music.

Indie rock, like alternative music in the early '90s, is a vague term meant to characterize progressive, underground rock 'n' roll.

"It used to mean, especially in the late '80s, early '90s, that you were on an indie label like Matador or Sub Pop," says Sia Michel, editor-in-chief of Spin magazine. Now, she says, the term defines a specific sound, "this kind of smart, but tuneful and passionate kind of rock music."

Unlike alt-rock, which was focused on grunge and anti-corporate anger, indie rock is a much broader sound that can incorporate forms of folk, country and electronica — but is mostly in the tradition of groups like Velvet Underground and Talking Heads.

Current indie bands also rarely have the desire for cultural change like alternative acts did. "There is NOTHING about what we're doing that screams cultural revolution," Walla says.

There's also more acceptance of the corporate world. Though they still carry the indie flag, Death Cab, Modest Mouse and semi-indies like Franz Ferdinand and the Killers are all signed to major labels.

"Ten years ago, an indie rock band wouldn't have been caught dead being signed to a major," says Nic Harcourt, host of the influential radio show "Morning Becomes Eclectic" on Los Angeles' KCRW. Today, "the sensibility is more of an aesthetic than it is a manifesto."

Michel agrees: "It's almost seen as kind of cool to score an iPod commercial."

Speaking of which, iTunes and Internet downloads have made it easier for music fans to connect with underground artists. For Postal Service (a collaboration of Death Cab's Ben Gibbard and Dntel's Jimmy Tamborello) Sub Pop received more than 4 million downloads of "Such Great Heights" through MySpace.com. The album, "Give Up," has now sold over 650,000 copies, the label's biggest seller since Nirvana's "Bleach."

Then there are TV and movies, which are often being created by young people who like indie bands. The long-haired, reverb-heavy My Morning Jacket are featured in Cameron Crowe's upcoming film "Elizabethtown," and Aqueduct's quirky lo-fi can currently be heard behind pictures of plush Jaguars.

If there's one band iconic of the scene, it's Arcade Fire. Hailing from Montreal, a bastion of indiedom, their debut, "Funeral," blew away critics and has sold over 200,000 discs.

"I think they're like the best band, period," says Carl Newman, frontman of the New Pornographers, echoing the feelings of many indie rockers.

Some point to Arcade Fire as the obvious candidate to sell like Modest Mouse.

"It's not that (indie rock) is strange, it's not that bizarre — it's simply a little ahead of its time," says Haber. "In late 1978, the Police sounded pretty strange ... but six months later, it was on Top 40 radio with `Roxanne.'"

Walla credits Death Cab's switch to Atlantic (from indie Barsuk) in part to the creative contract they were offered. He says some majors are starting to rethink their role, turning away from "producing" bands in favor of simply distributing them.

So are majors now trying to sign "the next Death Cab"?

"If all of a sudden, that becomes the flavor of the month and all the labels want to sign a band like Death Cab for Cutie, then we're onto the next cycle of alternative rock and it's dead as soon as they start it," says radio host Harcourt. "So I hope not."
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Comments

  • CM1847CM1847 Posts: 577
    Good read. The moral of the story is that if you keep trying to feed listeners(mainstream radio listeners) crap for the better part of the last 10 years, they will eventually get tired of it and start reaching for something, ANYTHING, different. They's why so many kids heard "Float On" on the radio a few years ago and bought the album. It wasn't a revolutionary song, but it sure as hell wasn't like any of the bands getting the usual mainstream play. Even the extremely apathetic music listener will eventually get tired of the same garbage, thus the rise of indie as a high selling genre of music.
  • Wait, what were the the aesthetics and goals of the grunge scene? Wasn't it all about apathy and not really giving a shit?


    I don't really see the two as similar at all.


    I guess if you want to get specific emo and grunge do share some similarities with each other but there really isn't much to say on that.
  • LiftedLifted Posts: 1,836
    i personally think most of these indie bands around right now are rather boring. none of their music strikes me as being powerful in anyway. it just doesn't seem to connect with me. when i hear these guys singing i hear no real emotion, i just hear some little poppy guitar song with some guy who has a very average voice and who doesn't give a shit about what he's singing. i think the only reason why they are becoming popular is because a lot of people are getting sick of mainstream music and they feel like if they listen to this shit they are sort of rebelling in a way by trading one form of crap for another. and a smaller percentage of people who listen to this music actually love it for some reason i don't understand, but everyone has different taste. i don't want to make it sound like i think that todays indie rock scene is putting out the worst music you could imagine, because thats not how i feel. i actually think it's better than most of the other music that's extremely popular....i just think the music is being highly overrated just because in comparison with other popular music it doesn't sound as bad. anyway i'm not talking about all independent artists....i'm talking about the ones who are being classified as indie, and have that indie sound that is sort of becoming it's own genre in todays music.....like arcade of fire, cold war kids, clap your hands say yeah, the shins etc.

    the point is if these guys are starting the new rock revolution of this decade, i'm not looking foward to the next ten years.....
  • 1STmammal2wearPants1STmammal2wearPants Worcester, MA Posts: 2,938
    i personally think most of these indie bands around right now are rather boring. none of their music strikes me as being powerful in anyway. it just doesn't seem to connect with me. when i hear these guys singing i hear no real emotion, i just hear some little poppy guitar song with some guy who has a very average voice and who doesn't give a shit about what he's singing. i think the only reason why they are becoming popular is because a lot of people are getting sick of mainstream music and they feel like if they listen to this shit they are sort of rebelling in a way by trading one form of crap for another. and a smaller percentage of people who listen to this music actually love it for some reason i don't understand, but everyone has different taste. i don't want to make it sound like i think that todays indie rock scene is putting out the worst music you could imagine, because thats not how i feel. i actually think it's better than most of the other music that's extremely popular....i just think the music is being highly overrated just because in comparison with other popular music it doesn't sound as bad. anyway i'm not talking about all independent artists....i'm talking about the ones who are being classified as indie, and have that indie sound that is sort of becoming it's own genre in todays music.....like arcade of fire, cold war kids, clap your hands say yeah, the shins etc.

    the point is if these guys are starting the new rock revolution of this decade, i'm not looking foward to the next ten years.....

    I don't agree with you at all. The Shins and Arcade Fire are just powerful bands that don't fall into the category at all, imo. If you listen to The Shins' Chutes Too Narrow, you'll hear a great deal of influence from bands like The Beach Boys. They just write catchy music. And the Arcade Fire doesn't classify as what you'd call indie. They have fucking hurdy gurdys, violins, horns, accordions, and all kinds of instruments in their music. These bands are a lot more talented than you give them credit for. Both of these bands are distinctly different in sound than say, Death Cab for instance.
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  • LiftedLifted Posts: 1,836
    I don't agree with you at all. The Shins and Arcade Fire are just powerful bands that don't fall into the category at all, imo. If you listen to The Shins' Chutes Too Narrow, you'll hear a great deal of influence from bands like The Beach Boys. They just write catchy music. And the Arcade Fire doesn't classify as what you'd call indie. They have fucking hurdy gurdys, violins, horns, accordions, and all kinds of instruments in their music. These bands are a lot more talented than you give them credit for. Both of these bands are distinctly different in sound than say, Death Cab for instance.


    yeah well obviously you would feel that way since you like this kind of music. i don't like it, and as i said before, everyone is entitled to their own opinion. i never said these guys were not talented musicians either. i actually like some songs by the shins and a lot of those bands have talent. i just don't like their music...and the main reason why i don't like their music is because i don't feel any connection with it. i don't feel that i'm hearing much real emotion in their songs and i think a lot of the songs sound too much a like. everyone is entitled to their own opinion. that's just mine.
  • 1STmammal2wearPants1STmammal2wearPants Worcester, MA Posts: 2,938
    yeah well obviously you would feel that way since you like this kind of music. i don't like it, and as i said before, everyone is entitled to their own opinion. i never said these guys were not talented musicians either. i actually like some songs by the shins and a lot of those bands have talent. i just don't like their music...and the main reason why i don't like their music is because i don't feel any connection with it. i don't feel that i'm hearing much real emotion in their songs and i think a lot of the songs sound too much a like. everyone is entitled to their own opinion. that's just mine.

    Actually, no I really don't like so-called "indie" music in general. I hate Modest Mouse, and I don't really like Death Cab. A lot of it I flat out despise. I just think if you're talented, then you're talented. I feel that Arcade Fire and The Shins are very unique, and different from this "sound" that indie embodies.
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  • edigerediger Posts: 308
    I hate bands like that being considered "indie". They aren't even close. They'd be indie if they were still burning their own CDs on their computers and booking shows for themselves at dingy little bars. I really have problems with these bands that consider themselves indie because it seemingly gives them street cred (woopdee do, some assclown in a courduroy jacket and a skinny tie thinks you're cool)
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  • Tek MoneyTek Money Posts: 642
    Indie has become a Genre and not a label thing(label thing?) anymore. I am ok with that. Hell I don't care what kind of music it is. If I enjoy it then I enjoy it. You can call it whatever you want.

    If the songs become mainstream that is fine too. It just means I might be able to tolerate the radio.
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  • edigerediger Posts: 308
    I think that's what annoys me. Who started that? I guess it all started when people started breaking music down into the smallest, most pointless of sub-categories. Why the fuck does everyone have to be so concerned with having a specific sound. Just play.
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  • 1STmammal2wearPants1STmammal2wearPants Worcester, MA Posts: 2,938
    It's nice to see a surge in the popularity of good, quality music like arcade fire, the shins, etc. I find myself discovering brand new bands with each new day that really have a great sound, especially since they don't find their way to mainstream radio. Obviosuly, a lot of people are dissatisfied with a lot of what is on MTV and on Clearchannel-owned radio stations these days, as evidenced by the surge in popularity of bands like these. And that's not a bad thing. If I had to listen to Hinder or Nickelback on a daily basis, I'd be insane by now.
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  • SwitchSwitch Posts: 119
    In my opinion, 'Indie' now defines a music style (Pretty much just soft rock), as opposed to what it was (Alternative music, that had to go to independant record labels as mainstream labels wouldn't take them)

    Bands such as The Kooks, The Killers, The Vines and the like are this kind of new-indie. They arn't moving towards mainstream; they ARE mainstream.

    In fact, this makes some metal bands more indie than bands who are known as indie bands, based on the fact that the metal artists are on an idependant label, and the so called 'indie' artist is on a mainstream label.
  • stu geestu gee Posts: 1,174
    I like what i like, whether its rock, grunge, indie, alternative or whatever else you want to call it. Couldnt say that i dont like a whole genre of music.
    People say im paranoid. Well, they dont say it, but i know that's what they are thinking.
  • CM1847CM1847 Posts: 577
    "Neon Bible" debuted at #2 on the billboard charts, also #2 in the UK, pretty impressive. The unchanging crapiness of radio rock over the past 10 years has led these indie/alternative/whatever bands to become much more popular. I like their music and all, but there were bands in the early-mid 90s doing the same type of music but not many people paid attention because mainstream rock was worth listening to.
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