The idea of “pre-saving” new albums

drakeheuer14

I think one of the funnier things in the modern music industry is the idea of the “pre-save” option for songs/albums on streaming platforms. 

Is there any benefit at all to the consumer with this ability? 

I’m sure it’s very valuable for labels and management teams to gauge interest, but is that it? 

Cropduster-80

I guess it shows up/auto downloads/or notifies you on the release date in case you forget

ive preordered physical releases and  totally forgot about it until the record is on my porch 

drakeheuer14

Cropduster-80 said:

I guess it shows up/auto downloads/or notifies you on the release date in case you forget

ive preordered physical releases and  totally forgot about it until the record is on my porch 

Same boat for physical releases. But if someone is following a band or likes them, I’d have to assume most wont forget or be able to avoid seeing when it’s out.

BrainofBGA

One of the only reasons I can think of is making people commit their $$ to purchase. Say, in ITunes case, where you purchase albums as opposed to streaming them and paying a monthly sub you’re committing your money. Can’t think of any reasons other the ones already suggested. 

Tim Simmons

Its just low hanging fruit for engagement. Hurts nothing to say “pre-save” but it’s got potential to get a fan to have it DL’d day one, but mainly they get the credit for the DL/stream. 

Cropduster-80

I don’t do the social media side of streaming, but doesn’t saving albums allow you to share it, or for people to see you are saving it? Kind of like free advertising