How widely followed is "the big game"?

eBay is running an eBay Bucks promotion through the 23th with the big game as it's theme (or come-on, or whatever). This surprised me because, growing up here, I always thought this is just a California thing. My folks went to Cal in the early 50's and then moved us across the bay and us kids grew up 4 miles from Stanford. (Who do we root for? Cal, of course!)
So call me naive or stupid, but I wonder how widely is the game followed? Maybe that Stanford band assisted Cal touch down set the thing on fire. Anyway, who here is into it?
"Don't give in to the lies. Don't give in to the fear. Hold on to the truth. And to hope."
-Jim Acosta
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Sorta the Brain Bowl. Stanford has had a really good run with Harbaugh and Shaw as coaches but prior to that it was a very rare year that either team was any sort of relevant, in the national football scene
Going to USC, "The Weekender" is the yearly trip to play at (alternately) Cal and Stanford - and so we have conference and in-state exposure to the campuses, teams, and players.
Now that I am in the Northeast I bet I could ask ten college football fans and no more than 3 would be able to tell me who plays in the rivalry game dubbed "The Big Game"
Strange time of year to any promo for Cal/Stanford, and the NFL doesn't allow people to use the term Super Bowl for promotions so normally they just say "the big game" instead (stores, radio stations etc.)
For instance Best Buy currently has a special on TVs with "guaranteed Delivery and Installation for The Big game"...doubt they are promoting a guarantee to deliver 1o months from now, its for the Super Bowl but they just can't use the term legally.
It is indeed.
The promotion runs 1/21 through 1/23 and the Cal/Stanford game is on 1/23 whereas the SUper Bowl is on 2/2 son, no, I think it is not regarding the super bowl. I'm surprised they are doing a promotion for what is really mostly a Bay Area event.
I'm thinking this has to be a NorCal only promotion.
I'm still learning how to read numbers.
Vegas 93, Vegas 98, Vegas 00 (10 year show), Vegas 03, Vegas 06
VIC 07
EV LA1 08
Seattle1 09, Seattle2 09, Salt Lake 09, LA4 09
Columbus 10
EV LA 11
Vancouver 11
Missoula 12
Portland 13, Spokane 13
St. Paul 14, Denver 14