Marketing strategy for the new album?

Spiritual_Chaos

Other than 1-2 music videos and a short behind the scenes by Danny Clinch and the old fashioned playing at a Late show or two (maybe even Ellen this time?). Do you think this time around they will swing by some podcasts? Eddie doing Marc Marons pod, or Conan O'Briens like Neil Young just did?

And do you think they will visit youtube channels (where people are actually watching in 2020)? Like Noel Gallagher going on Hot Ones or Arnold Schwarzenegger breaking down all his movies in whatever youtube channel he was on? Will they visit Amoeba for a "whats in my bag" (Tobias Forge of Ghost bought a KISS album)? Will Mike do a Wikipedia Fact and Fiction on Loudwire?

Seems to be the strategy for many people pushing films/music nowadays. 

Will Eddie be on Maron questionmark.

Zod

Hahaha, no, this band (Eddie specifically) don't like to do media.   They always do the bare minimum.  I'm not sure doing it helps sales that much anyways.  The album is mostly going to sell to the core audience.  All you need to do is let those people know (social media, email, single to radio... the usually stuff).

Eddie doesn't really ever do proper interviews.  Can't seem him doing podcasts.

Spiritual_Chaos

Zod said:

Hahaha, no, this band (Eddie specifically) don't like to do media.   They always do the bare minimum.  I'm not sure doing it helps sales that much anyways.  The album is mostly going to sell to the core audience.  All you need to do is let those people know (social media, email, single to radio... the usually stuff).

Eddie doesn't really ever do proper interviews.  Can't seem him doing podcasts.

He does interviews though.

Could it be a misconception among the Pearl Jam Intelligence community that he doesn't like to "do media" when it comes to certain types of media that has been pushed on him through his career?

An interview with Judd Apatow at the HQ, Interviews with journalists that aren't just looking for quick soundbites about whatever and a long form discussion with Marc Maron might be a different thing.

Or has he stated that he "don't like to do (all) media?

True about sales somewhat -- but Pearl Jam still have the "power" to have mainstream singles (Just Breathe etc).

Zod

Spiritual_Chaos said:

Zod said:

Hahaha, no, this band (Eddie specifically) don't like to do media.   They always do the bare minimum.  I'm not sure doing it helps sales that much anyways.  The album is mostly going to sell to the core audience.  All you need to do is let those people know (social media, email, single to radio... the usually stuff).

Eddie doesn't really ever do proper interviews.  Can't seem him doing podcasts.

He does interviews though.

Could it be a misconception among the Pearl Jam Intelligence community that he doesn't like to "do media" when it comes to certain types of media that has been pushed on him through his career?

An interview with Judd Apatow at the HQ, Interviews with journalists that aren't just looking for quick soundbites about whatever and a long form discussion with Marc Maron might be a different thing.

Or has he stated that he "don't like to do (all) media?

True about sales somewhat -- but Pearl Jam still have the "power" to have mainstream singles (Just Breathe etc).

I more or less meant it's pretty rare to see Eddie do a 20 or 30 minute interview and say very much.  The Judd Apatow one had some real good moments, but it was rare, short, and heavily edited.

PJ very much focuses on protecting their own image/brand.   Most of what we see is pretty filtered.   I can see more of the, get someone we trust, do an interview, edit alots of it out, and give us some short nuggets kind of thing.  Going out and doing other peoples podcasts or a press tour... lol.

Spiritual_Chaos

Zod said:

Spiritual_Chaos said:

Zod said:

Hahaha, no, this band (Eddie specifically) don't like to do media.   They always do the bare minimum.  I'm not sure doing it helps sales that much anyways.  The album is mostly going to sell to the core audience.  All you need to do is let those people know (social media, email, single to radio... the usually stuff).

Eddie doesn't really ever do proper interviews.  Can't seem him doing podcasts.

He does interviews though.

Could it be a misconception among the Pearl Jam Intelligence community that he doesn't like to "do media" when it comes to certain types of media that has been pushed on him through his career?

An interview with Judd Apatow at the HQ, Interviews with journalists that aren't just looking for quick soundbites about whatever and a long form discussion with Marc Maron might be a different thing.

Or has he stated that he "don't like to do (all) media?

True about sales somewhat -- but Pearl Jam still have the "power" to have mainstream singles (Just Breathe etc).

I more or less meant it's pretty rare to see Eddie do a 20 or 30 minute interview and say very much.  The Judd Apatow one had some real good moments, but it was rare, short, and heavily edited.

PJ very much focuses on protecting their own image/brand.   Most of what we see is pretty filtered.   I can see more of the, get someone we trust, do an interview, edit alots of it out, and give us some short nuggets kind of thing.  Going out and doing other peoples podcasts or a press tour... lol.

Yeah I guess a "out surfing and chatting with Cameron Crow"-video is more probable than Marc Maron. At the same time, Marc Maron, Conna (which they all have met) etc has shown to not be a threat to people. 

So I would not say something like that is out of the question.

If @Kelly Curtis and his team want to reach Taylor Swift numbers - it might be a good idea to think outside the 90s box and go where people are.

PB11041

they are coming to my basement to listen to records and we are going to make 60,000 tik toks. I hear they are all the rage.

Tim Simmons

Probably a NYTimes piece and more YouTube Interviews/EPK type stuff. 

Tim Simmons

Speaking of which, it would be cool if the PJ YouTube channel would put up old videos of promotional materials. 

Zod

Spiritual_Chaos said:

Zod said:

Spiritual_Chaos said:

Zod said:

Hahaha, no, this band (Eddie specifically) don't like to do media.   They always do the bare minimum.  I'm not sure doing it helps sales that much anyways.  The album is mostly going to sell to the core audience.  All you need to do is let those people know (social media, email, single to radio... the usually stuff).

Eddie doesn't really ever do proper interviews.  Can't seem him doing podcasts.

He does interviews though.

Could it be a misconception among the Pearl Jam Intelligence community that he doesn't like to "do media" when it comes to certain types of media that has been pushed on him through his career?

An interview with Judd Apatow at the HQ, Interviews with journalists that aren't just looking for quick soundbites about whatever and a long form discussion with Marc Maron might be a different thing.

Or has he stated that he "don't like to do (all) media?

True about sales somewhat -- but Pearl Jam still have the "power" to have mainstream singles (Just Breathe etc).

I more or less meant it's pretty rare to see Eddie do a 20 or 30 minute interview and say very much.  The Judd Apatow one had some real good moments, but it was rare, short, and heavily edited.

PJ very much focuses on protecting their own image/brand.   Most of what we see is pretty filtered.   I can see more of the, get someone we trust, do an interview, edit alots of it out, and give us some short nuggets kind of thing.  Going out and doing other peoples podcasts or a press tour... lol.

Yeah I guess a "out surfing and chatting with Cameron Crow"-video is more probable than Marc Maron. At the same time, Marc Maron, Conna (which they all have met) etc has shown to not be a threat to people. 

So I would not say something like that is out of the question.

If @Kelly Curtis and his team want to reach Taylor Swift numbers - it might be a good idea to think outside the 90s box and go where people are.

I don't think they want Taylor Swift numbers.   Wasn't that the whole reason they stopped doing music videos and press over 25 years ago?

mookieblalock

What new album?

Spiritual_Chaos

Zod said:

Spiritual_Chaos said:

Zod said:

Spiritual_Chaos said:

Zod said:

Hahaha, no, this band (Eddie specifically) don't like to do media.   They always do the bare minimum.  I'm not sure doing it helps sales that much anyways.  The album is mostly going to sell to the core audience.  All you need to do is let those people know (social media, email, single to radio... the usually stuff).

Eddie doesn't really ever do proper interviews.  Can't seem him doing podcasts.

He does interviews though.

Could it be a misconception among the Pearl Jam Intelligence community that he doesn't like to "do media" when it comes to certain types of media that has been pushed on him through his career?

An interview with Judd Apatow at the HQ, Interviews with journalists that aren't just looking for quick soundbites about whatever and a long form discussion with Marc Maron might be a different thing.

Or has he stated that he "don't like to do (all) media?

True about sales somewhat -- but Pearl Jam still have the "power" to have mainstream singles (Just Breathe etc).

I more or less meant it's pretty rare to see Eddie do a 20 or 30 minute interview and say very much.  The Judd Apatow one had some real good moments, but it was rare, short, and heavily edited.

PJ very much focuses on protecting their own image/brand.   Most of what we see is pretty filtered.   I can see more of the, get someone we trust, do an interview, edit alots of it out, and give us some short nuggets kind of thing.  Going out and doing other peoples podcasts or a press tour... lol.

Yeah I guess a "out surfing and chatting with Cameron Crow"-video is more probable than Marc Maron. At the same time, Marc Maron, Conna (which they all have met) etc has shown to not be a threat to people. 

So I would not say something like that is out of the question.

If @Kelly Curtis and his team want to reach Taylor Swift numbers - it might be a good idea to think outside the 90s box and go where people are.

I don't think they want Taylor Swift numbers.   Wasn't that the whole reason they stopped doing music videos and press over 25 years ago?

Back then I imagine they were having a naive "We will be a working, touring band like Neil Young!!"-hubris because they were one of the biggest bands, their albums went to number one anyways with amazing sales and the magic rock and roll life of touring was something they thought they could do 24/7. 

After Binaural came out with disappointing sales, below Britney Spears, they did start releasing music videos again.

I would imagine they want to sell Taylor Swifts numbers if they could. Or Foo Fighters numbers. I would also imagine they believe they can still get Just Breathe-esque hits (like they tried with Sirens is my guess). I also imagine they realise they are moving into the Neil Young "niche" (selling mainly to the "dog collar merch"-hungry core and headlining festivals by their reputation and legacy) and do not have a evergreen generation crossing "Always hip -- Always hits" career of Foo Fighters. Not that they would want to have that if that means going down the Dave Grohl path of jerking off everything and everyone and playing the devil in Jack Black movies.

Should be noted, I do not have anything to back up anything I've written above. The White House nor the State Department have agreed to share or release the relevant materials. Talk to Rudy.

BrainofBGA

Here’s a strategy...release one 

brianlux

mookieblalock said:

What new album?

No sheeeet!

BrainofBGA said:

Here’s a strategy...release one 

...before I die, please.  And make it a good one!

raindog80

BrainofBGA said:

Here’s a strategy...release one 

Yep! 

EMC77

I liked the interviews from Lightning Bolt, would be cool something like that

Spiritual_Chaos

EMC77 said:

I liked the interviews from Lightning Bolt, would be cool something like that

EMC77

Spiritual_Chaos said:

EMC77 said:

I liked the interviews from Lightning Bolt, would be cool something like that

Ok man...

tempo_n_groove

Zod said:

Spiritual_Chaos said:

Zod said:

Hahaha, no, this band (Eddie specifically) don't like to do media.   They always do the bare minimum.  I'm not sure doing it helps sales that much anyways.  The album is mostly going to sell to the core audience.  All you need to do is let those people know (social media, email, single to radio... the usually stuff).

Eddie doesn't really ever do proper interviews.  Can't seem him doing podcasts.

He does interviews though.

Could it be a misconception among the Pearl Jam Intelligence community that he doesn't like to "do media" when it comes to certain types of media that has been pushed on him through his career?

An interview with Judd Apatow at the HQ, Interviews with journalists that aren't just looking for quick soundbites about whatever and a long form discussion with Marc Maron might be a different thing.

Or has he stated that he "don't like to do (all) media?

True about sales somewhat -- but Pearl Jam still have the "power" to have mainstream singles (Just Breathe etc).

I more or less meant it's pretty rare to see Eddie do a 20 or 30 minute interview and say very much.  The Judd Apatow one had some real good moments, but it was rare, short, and heavily edited.

PJ very much focuses on protecting their own image/brand.   Most of what we see is pretty filtered.   I can see more of the, get someone we trust, do an interview, edit alots of it out, and give us some short nuggets kind of thing.  Going out and doing other peoples podcasts or a press tour... lol.

I found that interview to be painful..

rummy

Go on that show where they eat chicken wings?

Hobbes

Spiritual_Chaos said:

EMC77 said:

I liked the interviews from Lightning Bolt, would be cool something like that

"increasing penetration"

ehbacon

I'd love to see Eddie on Hot Ones. Sean (the host) is one of my favorite interviewers and I think would have some genuine, unique, thought provoking questions for Ed that nobody else would.

Jammalambo

Hobbes said:

Spiritual_Chaos said:

EMC77 said:

I liked the interviews from Lightning Bolt, would be cool something like that

"increasing penetration"

brianlux

Pearl Jam/ Marketing.  Oxymoron of sorts?  To me it is.  I don't think this band needs a marketing strategy and if it's only about money, then the marketing strategy maybe should be a take off of a take off of this cover.   

NewJPage

Spiritual_Chaos said:

Zod said:

Spiritual_Chaos said:

Zod said:

Spiritual_Chaos said:

Zod said:

Hahaha, no, this band (Eddie specifically) don't like to do media.   They always do the bare minimum.  I'm not sure doing it helps sales that much anyways.  The album is mostly going to sell to the core audience.  All you need to do is let those people know (social media, email, single to radio... the usually stuff).

Eddie doesn't really ever do proper interviews.  Can't seem him doing podcasts.

He does interviews though.

Could it be a misconception among the Pearl Jam Intelligence community that he doesn't like to "do media" when it comes to certain types of media that has been pushed on him through his career?

An interview with Judd Apatow at the HQ, Interviews with journalists that aren't just looking for quick soundbites about whatever and a long form discussion with Marc Maron might be a different thing.

Or has he stated that he "don't like to do (all) media?

True about sales somewhat -- but Pearl Jam still have the "power" to have mainstream singles (Just Breathe etc).

I more or less meant it's pretty rare to see Eddie do a 20 or 30 minute interview and say very much.  The Judd Apatow one had some real good moments, but it was rare, short, and heavily edited.

PJ very much focuses on protecting their own image/brand.   Most of what we see is pretty filtered.   I can see more of the, get someone we trust, do an interview, edit alots of it out, and give us some short nuggets kind of thing.  Going out and doing other peoples podcasts or a press tour... lol.

Yeah I guess a "out surfing and chatting with Cameron Crow"-video is more probable than Marc Maron. At the same time, Marc Maron, Conna (which they all have met) etc has shown to not be a threat to people. 

So I would not say something like that is out of the question.

If @Kelly Curtis and his team want to reach Taylor Swift numbers - it might be a good idea to think outside the 90s box and go where people are.

I don't think they want Taylor Swift numbers.   Wasn't that the whole reason they stopped doing music videos and press over 25 years ago?

Back then I imagine they were having a naive "We will be a working, touring band like Neil Young!!"-hubris because they were one of the biggest bands, their albums went to number one anyways with amazing sales and the magic rock and roll life of touring was something they thought they could do 24/7. 

After Binaural came out with disappointing sales, below Britney Spears, they did start releasing music videos again.

I would imagine they want to sell Taylor Swifts numbers if they could. Or Foo Fighters numbers. I would also imagine they believe they can still get Just Breathe-esque hits (like they tried with Sirens is my guess). I also imagine they realise they are moving into the Neil Young "niche" (selling mainly to the "dog collar merch"-hungry core and headlining festivals by their reputation and legacy) and do not have a evergreen generation crossing "Always hip -- Always hits" career of Foo Fighters. Not that they would want to have that if that means going down the Dave Grohl path of jerking off everything and everyone and playing the devil in Jack Black movies.

Should be noted, I do not have anything to back up anything I've written above. The White House nor the State Department have agreed to share or release the relevant materials. Talk to Rudy.

Neil young still releases music. Big difference

Spiritual_Chaos

NewJPage said:

Spiritual_Chaos said:

Zod said:

Spiritual_Chaos said:

Zod said:

Spiritual_Chaos said:

Zod said:

Hahaha, no, this band (Eddie specifically) don't like to do media.   They always do the bare minimum.  I'm not sure doing it helps sales that much anyways.  The album is mostly going to sell to the core audience.  All you need to do is let those people know (social media, email, single to radio... the usually stuff).

Eddie doesn't really ever do proper interviews.  Can't seem him doing podcasts.

He does interviews though.

Could it be a misconception among the Pearl Jam Intelligence community that he doesn't like to "do media" when it comes to certain types of media that has been pushed on him through his career?

An interview with Judd Apatow at the HQ, Interviews with journalists that aren't just looking for quick soundbites about whatever and a long form discussion with Marc Maron might be a different thing.

Or has he stated that he "don't like to do (all) media?

True about sales somewhat -- but Pearl Jam still have the "power" to have mainstream singles (Just Breathe etc).

I more or less meant it's pretty rare to see Eddie do a 20 or 30 minute interview and say very much.  The Judd Apatow one had some real good moments, but it was rare, short, and heavily edited.

PJ very much focuses on protecting their own image/brand.   Most of what we see is pretty filtered.   I can see more of the, get someone we trust, do an interview, edit alots of it out, and give us some short nuggets kind of thing.  Going out and doing other peoples podcasts or a press tour... lol.

Yeah I guess a "out surfing and chatting with Cameron Crow"-video is more probable than Marc Maron. At the same time, Marc Maron, Conna (which they all have met) etc has shown to not be a threat to people. 

So I would not say something like that is out of the question.

If @Kelly Curtis and his team want to reach Taylor Swift numbers - it might be a good idea to think outside the 90s box and go where people are.

I don't think they want Taylor Swift numbers.   Wasn't that the whole reason they stopped doing music videos and press over 25 years ago?

Back then I imagine they were having a naive "We will be a working, touring band like Neil Young!!"-hubris because they were one of the biggest bands, their albums went to number one anyways with amazing sales and the magic rock and roll life of touring was something they thought they could do 24/7. 

After Binaural came out with disappointing sales, below Britney Spears, they did start releasing music videos again.

I would imagine they want to sell Taylor Swifts numbers if they could. Or Foo Fighters numbers. I would also imagine they believe they can still get Just Breathe-esque hits (like they tried with Sirens is my guess). I also imagine they realise they are moving into the Neil Young "niche" (selling mainly to the "dog collar merch"-hungry core and headlining festivals by their reputation and legacy) and do not have a evergreen generation crossing "Always hip -- Always hits" career of Foo Fighters. Not that they would want to have that if that means going down the Dave Grohl path of jerking off everything and everyone and playing the devil in Jack Black movies.

Should be noted, I do not have anything to back up anything I've written above. The White House nor the State Department have agreed to share or release the relevant materials. Talk to Rudy.

Neil young still releases music. Big difference

Seems Pearl Jam does too.

SomethingCreative

The marketing strategy is to give us a clue and let us spread it over social media.  It is the smartest marketing move they have ever made