Anyone else not get sound on Android?
Link to an mp3 version: https://moon.pearljam.com/sounds/moon_audio.mp3
Powster - an award-winning interactive creative studio/production
company for over 150 movie distributors - in collaboration with the
world's largest music company Universal Music Group, #1 label in the
music industry Republic Records, and multi-Grammy Award-winning band
Pearl Jam join forces for the launch of the single "Superblood
Wolfmoon", from the upcoming album, Gigaton.
Beginning today, through the single's release date on February 19,
listeners can launch an immersive experience to get an exclusive sneak
peek of the song and music video.
The creative team at Powster developed this concept to celebrate
Pearl Jam's highly anticipated 11th studio album, Gigaton, scheduled to
be released on March 27, 2020. Using interactive technology through a
proprietary Pearl Jam web app, fans can point their mobile phone camera
at the moon, which will trigger on-screen animations around and over the
moon, timed with a preview of "Superblood Wolfmoon" and an in-app
option to pre-order the song.
Powster employed cutting-edge technology and immersive storytelling
to create this activation, drawing Pearl Jam fans to face the moon and
enjoy the artistic value and lunar inspiration of the new single. Once
the mobile phone camera tracks the moon, AR technology creates an
artistic depiction of the Superblood Wolfmoon on-screen, imitating a red
lunar eclipse. This unlocks a preview of the single that plays while
the red moon expands and sketched rays scatter outwards while animated
band members appear around the enlarged moon and perform.
"We're honored to be working with Pearl Jam to bring their music to
life through technology blended with the elements of nature that
inspired their tone. This activation displays their innovation and
creative energy going into their new album," said Ste Thompson, CEO and
Creative Director of Powster. "Adapting to new technologies and
integrating platforms unleashes the full potential of music, as well as
changes the way fans experience new sounds, and we are excited to be
teaming up with Pearl Jam to provide their fans with this exclusive look
at their style and artistic direction."
"Engaging Pearl Jam fans to go outside and experience the moon in an
exciting way is a testament to the innovative spirit the band brings to
music," said Bill Gerdts, Associate Director, Digital Marketing at
Republic Records. "This project encompasses Pearl Jam's desire to engage
with their fans and provide a visual representation of what is to come
in their new single Superblood Wolfmoon, and later, in the Gigaton
The Superblood Wolfmoon experience is available on all Android and iOS-enabled devices with a camera, and can be accessed at moon.pearljam.com.
Pearl Jam have released the official and final video for "Dance of
the Clairvoyants", the first single from their forthcoming album,
"I can’t tell you how proud I am about this group of songs," explains
Jeff Ament. "As you know, we took our time and that benefited us taking
more chances. 'Dance' was a perfect storm of experimentation and real
collaboration, mixing up the instrumentation and building a great song,
and Ed writing some of my favorite words yet, around Matt’s killer drum
pattern. Did I mention Mike’s insane guitar part and that Stone is
playing bass on this one? We’ve opened some new doors creatively and
Pearl Jam might want you to point your smartphone at the moon to listen to their newest song, but you don’t have to.
promote their unreleased single “Superblood Wolfmoon,” Pearl Jam (or
perhaps someone at the label) hired a creative studio called Powster
to make an augmented-reality-ish experience so fans can unlock part of
the song early. The song’s title has moon in it—perhaps that’s where
they got the idea?
It’s still daytime here where this story was
written, in sunny Los Angeles, but you don’t have to wait for the moon
to hear some of “Superblood Wolfmoon” before the single comes out in
full on February 19.
And that’s it! It worked for us.
The Juggler said:
New song at midnight?
The Juggler said:
New song at midnight?
tinyconcert#mikemccready animation test for the upcoming #pearljam #SuperBloodWolfMoon @tinyconcert. No audio until Tuesday when the song is released. I hope you love it as much as me. ⚡️#tinyconcert #animation
"Mostly I think that people react sensitively because they know you’ve got a point"