The Army should use photos of “average-looking women” when i

grooveme

The Army should use photos of “average-looking women” when it needs to illustrate stories about female soldiers, a specialist recommends — images of women who are too pretty undermine the communications strategy about introducing them into combat roles.

That’s the gist of an internal Army e-mail an Army source shared with POLITICO.

“In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,” wrote Col. Lynette Arnhart, who is leading a team of analysts studying how best to integrate women into combat roles that have previously been closed off to them. She sent her message to give guidance to Army spokesmen and spokeswomen about how they should tell the press and public about the Army’s integration of women.

Read more: http://www.politico.com/story/2013/11/a ... 00065.html

:fp: :fp: :fp:

So pretty and competent are mutually exclusive qualities in a woman in the military?

mickeyrat

grooveme wrote:

The Army should use photos of “average-looking women” when it needs to illustrate stories about female soldiers, a specialist recommends — images of women who are too pretty undermine the communications strategy about introducing them into combat roles.

That’s the gist of an internal Army e-mail an Army source shared with POLITICO.

“In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,” wrote Col. Lynette Arnhart, who is leading a team of analysts studying how best to integrate women into combat roles that have previously been closed off to them. She sent her message to give guidance to Army spokesmen and spokeswomen about how they should tell the press and public about the Army’s integration of women.

Read more: http://www.politico.com/story/2013/11/a ... 00065.html

:fp: :fp: :fp:

So pretty and competent are mutually exclusive qualities in a woman in the military?

facepalming the vast majority of people who believe the images presented to them via media? Thats what this was about. Public perception and how the Army can best sell the idea of women in combat.

Jason P

:P

grooveme

Jason P wrote:

:P