Kid Rock on His $20 Tour and 'Dumbass Republicans'
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Kid Rock on His $20 Tour and 'Dumbass Republicans'
Read more: http://www.rollingstone.com/music/news/ ... z2QAousZYX
Kid Rock may be one of the most famous Republicans in rock & roll, but he has some surprisingly liberal views about how wealth should be divided between the classes. "Athletes and musicians make astronomical amounts of money," he tells Rolling Stone. "People get paid $100 million to throw a baseball! Shouldn't we all take less and pass some of that money onto others? Think about firefighters, teachers and policemen. We should celebrate people that are intellectually smart and trying to make this world a better place."
With that in mind, Kid Rock decided to make every ticket on his upcoming summer tour with ZZ Top and Uncle Kracker cost just $20, whether the seat is at the back of the lawn or the front section of the pavilion. "I've been meeting with Live Nation CEO Michael Rapino for years, trying to figure out how to fix the concert industry," he says. "We're all so overpaid. It's ridiculous. People stopped going to concerts because they can't afford them. The Rolling Stones are charging $650 per ticket! That just makes me speechless. I love the Stones, but I won't be attending."
Kid Rock 'Fed Up with Political Correctness'
After much back-and-forth, Rapino and Rock came to a deal that allowed for $20 tickets for every seat in the house. "I said to them, 'Look, I'll go in as your partner. Don't guarantee me a dime; if nobody shows up, I'll lose money.' It costs us $125,000 to show up with our crew and whatnot," he explains. "I also said, 'But I want to share beer, parking, hot dogs. Let's put the money in a pot at the end of the night and figure out, based on the numbers, what I'll get paid.' Even if it sells out, I'll take a pay cut. Fortunately, I'm able to do that."
However, the first two rows of each venue will not be sold to anybody. "I'm going to send my roadies to find people in the back of the place to sit there," Rock says. "I have big-time buddies that can get front-row seats for anything. They know the right people. Not my show, though. We don't care who you are, you can't get those seats unless we select you." In places where it's legal, rows two through 18 will be only available via paperless ticketing. Unfortunately, many states have outlawed the practice, which infuriates Rock.
"That's one of the times I'm fucking embarrassed to be a Republican," he seethes. "It's fucking Republican lawmakers passing those laws, you dumbasses. They already did it in New York and they're trying to do it in Michigan. I've even called some of those guys to try and stop it." He's also livid with Ticketmaster. "They're taking a fucking five-dollar service charge," he says. "It's 25 percent of the fucking ticket! That's fucked up, but I've beaten them up as much as I can. Then Walmart stepped in and agreed to charge just $20, and it includes parking."
Many artists secretly place their own best seats on scalping sites, but Kid Rock is being transparent about the process, too. "We're doing that with 1,000 tickets to each show," he says. "The money is going into our pocket. We're going to try and combat scalpers."
Rock realized his $20 plan could work a few years ago, when he lowered the prices of his t-shirts. "I realized it was highway robbery selling t-shirts for $40," he says. "I know what it cost to make those things. I said, 'This is ridiculous. Put up a banner that says 'Fuck the Economy! T-Shirts are $20.' My manager refused to do it until I threatened to fire him. We did it, and we made the same per cap by selling twice as many t-shirts."
On the upcoming tour, Uncle Kracker will open each show with a brief set of his hits, followed by ZZ Top and then Kid Rock. "In the summertime, I try to play the hits to make sure everyone has fun," Rock says. "From there, I do fun stuff. I might do 'Born on the Bayou' since I recently cut that with John Fogerty, or maybe 'Rock & Roll Never Forgets' since I just did some shows with Bob Seger. I also hope to play with ZZ Top. We're old friends and I'm always down for that."
Hits or not, Rock admits he has no idea whether his cut-rate plan will actually work. "I don't get nervous much in life anymore," he says, "but this one is a little nerve-racking. It could be a really rough summer if it doesn't work out. If it doesn't work out, I may have to go hide in a hole for a couple of years."
If it does work, Rock hopes other artists will copy the business model. "Who doesn't want to play to a packed house?" he asks. "We all have huge fucking egos; I don't care what anybody says. Playing to a place that's half-full sucks. I'd rather take a pay cut and play to a packed house and hopefully be able to do this for many, many more years. Then after, I have a big nest egg and I can walk away with my middle finger up."
On that note, many of Kid Rock's musical peers have been basically pointing their middle fingers at him since he campaigned for Mitt Romney last year. "People in this country just hate each other for voicing an opinion, especially in my business," he says now. "I'm like the fucking lone wolf. Look, I tend to vote Republican, but I don't like the hardcore views on either side and I'm not in bed with anybody. I'd probably be more Libertarian, but I'm a firm believer you have to pick a side. I can't be playing the middle. If you think differently, that's fine. I'd love to grab a beer and hear why you think that way."
Unlike most Republicans, Rock supports gay marriage and abortion rights. Might he endorse Hillary Clinton in 2016 if she ran against someone as socially conservative as, say, Rick Santorum? "That's a tough one," he says with a big laugh. "Jesus. I'm not letting you snake me into that. Nice try, though."
Read more: http://www.rollingstone.com/music/news/ ... z2QAp1xWiw
Follow us: @rollingstone on Twitter | RollingStone on Facebook
Read more: http://www.rollingstone.com/music/news/ ... z2QAousZYX
Kid Rock may be one of the most famous Republicans in rock & roll, but he has some surprisingly liberal views about how wealth should be divided between the classes. "Athletes and musicians make astronomical amounts of money," he tells Rolling Stone. "People get paid $100 million to throw a baseball! Shouldn't we all take less and pass some of that money onto others? Think about firefighters, teachers and policemen. We should celebrate people that are intellectually smart and trying to make this world a better place."
With that in mind, Kid Rock decided to make every ticket on his upcoming summer tour with ZZ Top and Uncle Kracker cost just $20, whether the seat is at the back of the lawn or the front section of the pavilion. "I've been meeting with Live Nation CEO Michael Rapino for years, trying to figure out how to fix the concert industry," he says. "We're all so overpaid. It's ridiculous. People stopped going to concerts because they can't afford them. The Rolling Stones are charging $650 per ticket! That just makes me speechless. I love the Stones, but I won't be attending."
Kid Rock 'Fed Up with Political Correctness'
After much back-and-forth, Rapino and Rock came to a deal that allowed for $20 tickets for every seat in the house. "I said to them, 'Look, I'll go in as your partner. Don't guarantee me a dime; if nobody shows up, I'll lose money.' It costs us $125,000 to show up with our crew and whatnot," he explains. "I also said, 'But I want to share beer, parking, hot dogs. Let's put the money in a pot at the end of the night and figure out, based on the numbers, what I'll get paid.' Even if it sells out, I'll take a pay cut. Fortunately, I'm able to do that."
However, the first two rows of each venue will not be sold to anybody. "I'm going to send my roadies to find people in the back of the place to sit there," Rock says. "I have big-time buddies that can get front-row seats for anything. They know the right people. Not my show, though. We don't care who you are, you can't get those seats unless we select you." In places where it's legal, rows two through 18 will be only available via paperless ticketing. Unfortunately, many states have outlawed the practice, which infuriates Rock.
"That's one of the times I'm fucking embarrassed to be a Republican," he seethes. "It's fucking Republican lawmakers passing those laws, you dumbasses. They already did it in New York and they're trying to do it in Michigan. I've even called some of those guys to try and stop it." He's also livid with Ticketmaster. "They're taking a fucking five-dollar service charge," he says. "It's 25 percent of the fucking ticket! That's fucked up, but I've beaten them up as much as I can. Then Walmart stepped in and agreed to charge just $20, and it includes parking."
Many artists secretly place their own best seats on scalping sites, but Kid Rock is being transparent about the process, too. "We're doing that with 1,000 tickets to each show," he says. "The money is going into our pocket. We're going to try and combat scalpers."
Rock realized his $20 plan could work a few years ago, when he lowered the prices of his t-shirts. "I realized it was highway robbery selling t-shirts for $40," he says. "I know what it cost to make those things. I said, 'This is ridiculous. Put up a banner that says 'Fuck the Economy! T-Shirts are $20.' My manager refused to do it until I threatened to fire him. We did it, and we made the same per cap by selling twice as many t-shirts."
On the upcoming tour, Uncle Kracker will open each show with a brief set of his hits, followed by ZZ Top and then Kid Rock. "In the summertime, I try to play the hits to make sure everyone has fun," Rock says. "From there, I do fun stuff. I might do 'Born on the Bayou' since I recently cut that with John Fogerty, or maybe 'Rock & Roll Never Forgets' since I just did some shows with Bob Seger. I also hope to play with ZZ Top. We're old friends and I'm always down for that."
Hits or not, Rock admits he has no idea whether his cut-rate plan will actually work. "I don't get nervous much in life anymore," he says, "but this one is a little nerve-racking. It could be a really rough summer if it doesn't work out. If it doesn't work out, I may have to go hide in a hole for a couple of years."
If it does work, Rock hopes other artists will copy the business model. "Who doesn't want to play to a packed house?" he asks. "We all have huge fucking egos; I don't care what anybody says. Playing to a place that's half-full sucks. I'd rather take a pay cut and play to a packed house and hopefully be able to do this for many, many more years. Then after, I have a big nest egg and I can walk away with my middle finger up."
On that note, many of Kid Rock's musical peers have been basically pointing their middle fingers at him since he campaigned for Mitt Romney last year. "People in this country just hate each other for voicing an opinion, especially in my business," he says now. "I'm like the fucking lone wolf. Look, I tend to vote Republican, but I don't like the hardcore views on either side and I'm not in bed with anybody. I'd probably be more Libertarian, but I'm a firm believer you have to pick a side. I can't be playing the middle. If you think differently, that's fine. I'd love to grab a beer and hear why you think that way."
Unlike most Republicans, Rock supports gay marriage and abortion rights. Might he endorse Hillary Clinton in 2016 if she ran against someone as socially conservative as, say, Rick Santorum? "That's a tough one," he says with a big laugh. "Jesus. I'm not letting you snake me into that. Nice try, though."
Read more: http://www.rollingstone.com/music/news/ ... z2QAp1xWiw
Follow us: @rollingstone on Twitter | RollingStone on Facebook
I have certain rules I live by ... My First Rule ... I don't believe anything the government tells me ... George Carlin
"Life Is What Happens To You When Your Busy Making Other Plans" John Lennon
"Life Is What Happens To You When Your Busy Making Other Plans" John Lennon
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Comments
I have to agree, that's a nice thing to do.
EV Solo: 7/11/11 11/12/12 11/13/12
i used to be a republican (right up 'til the first bush)
he may still see the light
"what a long, strange trip it's been"
~not a dude~
2010: MSGx2
2012: Made In America
2013: Pittsburgh, Brooklynx2, Hartford, Baltimore
2014: Leeds, Milton Keynes, Detroit
2015: Global Citizen Festival
2016: Phillyx2, MSGx2, Fenwayx2
2018: Barcelona, Wrigleyx2
Fargo 2003
Winnipeg 2005
Winnipeg 2011
St. Paul 2014
This !!!!!
which begs me to ask if either of you have seen him live? just curious.
some people dont like/know springsteen/rush etc until they see him/them, right? then the lights goes on! think it might be the same way for the kid for you both?
i realize there's a slight slight possibility it might not be your type of music but maybe RnR isn't either...
the kid is straight up rock. nothing more nothing less
when i saw him live it all clicked for me. i became an instant fan. he's amazing so is his charity and what he is doing now.
just thinking out loud...but it always seems to me some people can easily say they are not a fan until they see them live and THEN they get. then everything changes because they now KNOW. i know this because it's happened to me
same with newbies i've taken to PJ...only after seeing them live do they really REALLY get it
same as jerry's band
Well said...I am hoping to catch one of his shows this summer.
"Life Is What Happens To You When Your Busy Making Other Plans" John Lennon
I love straight up rock. My ex room mate had an album or two of his. I hated it. Live or not, I know I won't like it. I can't hate an artist on cd and then be turned around just on the live show. I have to go in at least being somewhat indifferent or luke warm towards the music.
Fargo 2003
Winnipeg 2005
Winnipeg 2011
St. Paul 2014
After reading this, I have utmost respect for what he's doing here, this is awesome. Really really awesome. When rock stars and celebrity-types tell it like it is and show some humility, I love it.
I have to agrree on seeing a band to just get it. I was not really a fan of Kid Rock until I saw him live. First time, was with Lynyrd Skynyrd and the 2nd time, was the Houston Live stock show and Rodeo for the "Born Free" tour. He's a great showman, plays every instument at some point in the show, even a turntable set. Really thinking about seeing Kid rock again. According to pollstar, ZZ top and Kool and the gang aren't slated to open any shows. I've seen both of those bands as well, but it's cool to see that Uncle Kracker is opening too, as he was in Kid Rocks band as the DJ I think.
Became a huge Sprinsteen fan after seeing him live too.
EV Solo: 7/11/11 11/12/12 11/13/12
So is Kid Rock really trying to be charitable towards fans or trying to fill seats? Probably a little bit of both I would imagine. I think Kid Rock is a pretty smart guy, at least when it comes to selling himself, and he can probably see a mutually beneficial arrangement when it comes knocking. It's good for him, his image, and his fans, not sure it puts him in Fugazi territory or anything. He still stands to make a shitload of money, he's getting himself a slice of concessions, parking and other money from the shows. The lower beer/food/merch will likely lead to higher volume sales, so in theory it could all even out. I say in theory, I'm SURE he'll make a whole lot more money on this tour than he would have with his SOP. We've already seen he can't get enough people into a 10k seat arena to make a workable show out of it, and all the publicity he's getting from this move will surely help. Everything is still marked up, you're still paying for a cup of beer what you could almost buy a 6 pack for, still paying $20 for a T-shirt that probably only cost a couple bucks per unit, etc. The guy is still doing business, he's just doing it smart, and has managed to pull it off in a way where people are thanking him for still taking their money. Not an easy thing to pull off. Fans will probably get more than their money's worth, but so will Kid Rock. This is a very good thing, I'm just not sure Kid Rock deserves a humanitarian award or an economics prize.
To be honest, it just kind of seems like the old "Schooner Tuna" routine to me. "Recession Themed Marketing" as it has come to be called.
Kid Rock: the rock with a heart