McDonalds Death Advertisement
Byrnzie
Posts: 21,037
I'm surprised they could get away with this. After watching Food Inc. I thought it was now illegal to criticise these big food corporations in any way? Or is it just illegal to criticise the beef industry?
Still, this can only be a positive thing:
http://www.guardian.co.uk/business/2010 ... -mcdonalds
McDonald's targeted in US health ad
Unhappy meals: American doctors' TV ad features a corpse holding a hamburger and the line 'I was lovin' it'. McDonald's, which has thrived in the recession, isn't laughing
Andrew Clark in New York
guardian.co.uk, Tuesday 14 September 2010
It is an image to sap the flabbiest of appetites. An overweight, middle-aged man lies dead on a mortuary trolley, with a woman weeping over his body. The corpse's cold hand still clutches a half-eaten McDonald's hamburger.
A hard-hitting US television commercial bankrolled by a Washington-based medical group has infuriated McDonald's by taking an unusually direct shot at the world's biggest fast-food chain this week, using a scene filmed in a mortuary followed by a shot of the brand's golden arches logo and a strapline declaring: "I was lovin' it."
The line is a provocative twist on McDonald's long-standing advertising slogan, "I'm lovin' it" and a voiceover intones: "High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian."
The commercial, bankrolled by the Physicians Committee for Responsible Medicine (PCRM), goes further than most non-profit advertising and has drawn an angry reaction from both the Chicago-based hamburger multinational and the broader restaurant industry.
The National Restaurant Association criticised it as "irresponsible" and said it was an attempt to scare the public with a "limited" view of nutrition. A McDonald's spokesman said: "This commercial is outrageous, misleading and unfair to all consumers. McDonald's trusts our customers to put such outlandish propaganda in perspective, and to make food and lifestyle choices that are right for them."
The commercial, to be aired initially in the Washington area but potentially in further US cities, comes amid an increasingly lively debate in the US about healthy eating. The first lady, Michelle Obama, has made nutrition a signature issue and is leading a campaign to encourage physical fitness and improved diets – particularly among American children, a third of whom are overweight.
The recession has hardly helped the healthy eating cause. McDonald's has enjoyed a relatively prosperous financial crisis as diners opt for its affordable offerings in place of more expensive high-street restaurants. Its global profits for the six months to June were up 12% to $2.3bn, powered by sales rises both in the United States and Britain.
The PCRM's director of nutrition education, Susan Levin, made no apologies for singling out the golden arches: "McDonald's is one of the biggest fast-food chains in the world. Its name and its golden arches are instantly recognisable. We feel we're making a point about all fast food when we talk about McDonald's."
Still, this can only be a positive thing:
http://www.guardian.co.uk/business/2010 ... -mcdonalds
McDonald's targeted in US health ad
Unhappy meals: American doctors' TV ad features a corpse holding a hamburger and the line 'I was lovin' it'. McDonald's, which has thrived in the recession, isn't laughing
Andrew Clark in New York
guardian.co.uk, Tuesday 14 September 2010
It is an image to sap the flabbiest of appetites. An overweight, middle-aged man lies dead on a mortuary trolley, with a woman weeping over his body. The corpse's cold hand still clutches a half-eaten McDonald's hamburger.
A hard-hitting US television commercial bankrolled by a Washington-based medical group has infuriated McDonald's by taking an unusually direct shot at the world's biggest fast-food chain this week, using a scene filmed in a mortuary followed by a shot of the brand's golden arches logo and a strapline declaring: "I was lovin' it."
The line is a provocative twist on McDonald's long-standing advertising slogan, "I'm lovin' it" and a voiceover intones: "High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian."
The commercial, bankrolled by the Physicians Committee for Responsible Medicine (PCRM), goes further than most non-profit advertising and has drawn an angry reaction from both the Chicago-based hamburger multinational and the broader restaurant industry.
The National Restaurant Association criticised it as "irresponsible" and said it was an attempt to scare the public with a "limited" view of nutrition. A McDonald's spokesman said: "This commercial is outrageous, misleading and unfair to all consumers. McDonald's trusts our customers to put such outlandish propaganda in perspective, and to make food and lifestyle choices that are right for them."
The commercial, to be aired initially in the Washington area but potentially in further US cities, comes amid an increasingly lively debate in the US about healthy eating. The first lady, Michelle Obama, has made nutrition a signature issue and is leading a campaign to encourage physical fitness and improved diets – particularly among American children, a third of whom are overweight.
The recession has hardly helped the healthy eating cause. McDonald's has enjoyed a relatively prosperous financial crisis as diners opt for its affordable offerings in place of more expensive high-street restaurants. Its global profits for the six months to June were up 12% to $2.3bn, powered by sales rises both in the United States and Britain.
The PCRM's director of nutrition education, Susan Levin, made no apologies for singling out the golden arches: "McDonald's is one of the biggest fast-food chains in the world. Its name and its golden arches are instantly recognisable. We feel we're making a point about all fast food when we talk about McDonald's."
Post edited by Unknown User on
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Comments
Not to derail this completely, but my family and I over the last few years have started growing more and more of what we eat, and we've actually made the switch over the pure grass fed beef that comes from the cattle we have just up the road. I think everyone should make a point to learn how to grow something, even if it is just a simple tomato plant. There's nothing better than knowing exactly where your food has been and how it got there.
It isn't illegal to sue the beef industry, 13 states have food libel laws. After the Oprah debacle, it's easy to see why.
http://en.wikipedia.org/wiki/Food_libel_laws
What if Mickey D's started serving a 100% 'organic' burger... maybe even buffalo meat? That would definitely be a step in the right direction.
I made a decision about a year ago not to set foot in a K.F.C again. K.F.C's are really popular in China - you rarely see a McDonalds here. In fact I think there may be more K.F.C's in China now than in the states - correct me if I'm wrong.
Anyway, I refuse to eat that stuff. It's pure filth. In fact I think K.F.C's actually make McDonalds look good by comparison,
Yes it definitely would be, but even that doesn't mean much these days. They are starting to do the same thing with buffalo that they have been doing with cattle. The standards for "organic" are fairly loose, and can easily be manipulated, especially with cattle. We already see that in store bought eggs labeled "free range" or "cage free", it's nothing but a marketing ploy in many cases. The producer stocks something like Rhode Island Red chickens that produce brown eggs, because the average consumer will equate brown eggs with farm fresh. While they may not be kept in your average hen cage, with 5 others crammed in with them, they are kept in one single warehouse with very little room for free movement. Many of them still don't see the light of day. It's a disgusting way to treat animals, regardless if they are merely for food. At least treat them with some damn dignity. I swear I think we have the happiest damn chickens on the planet at our home. They love to run up to us and play, and each one has their own unique personality. I have one that will just hop up and sit right on my leg. She has been like that with me since she was still a peep. LOL The closer I get to my animals, the more pissed off I get at how the industry treats them.
KFC is probably 10x more popular outside the States than it is inside the States. I don't know one single person in America who eats KFC - yet in New Zealand they're everywhere. The town I'm from, Cambridge, has only one fast food place - a KFC. The nearest McDonald's is 20 minutes away... but we have a KFC (that has 10x as many items on the menu as an American one does, which is weird). Maybe Americans have figured out that KFC is crap and the rest of us haven't caught up yet lol
edit: for myself, living in DC, there are just too many good, ethnic chicken places nearby to even consider KFC as an alternative. Mmmm...peruvian rotisserie chicken...mmm...
Granted, I did eat it because I was starving and had a staff meeting right after lunch... but, i definately did not enjoy it.
Hail, Hail!!!
Thst's something I just don't get about the States. When I was there last I saw loads of great Mexican restaurants and a place called 'Ryans', which was like a big buffet type joint where the food was great, and really cheap. So I just can't understand why anyone there would choose to eat crap from K.F.C or McDonalds when you have all these other places to choose from.
and yeah. i couldn't get past the first bite on that whopper. the most disgusting thing i have ever tasted. there was something about the meat that made it...just not edible.
I've bitten into K.F.C burgers before and felt something jellified in my mouth, like a booger or something. Maybe it was a booger burger?
All I could think of was that maybe I was eating an eyeball or some diseased piece of chickens guts, like a cancerous growth or something. Horrible. Never again!
It's possible that the crap food is addicting for some people. Once you have it once or twice a week, you start craving it, much like any other food, especially junk food. The guy on Super Size Me started craving it quickly after starting his month long diet of super sized meals at McDonald's. And then of course he got fat and sick.
I watched the bonus features on that documentary's DVD, and it showed a science experiment of McD's food and a real burger joint's food and how over time all of it decayed. After a couple days, the real burger and fries decayed to moldy, disgusting specimens, while it took WEEKS for the McD's burger to decay. And the fries? These things NEVER decayed. And they watched them for MONTHS. Ever find a stale fry on your car's floor when you get around to vacuuming it? Yeah, we eat this shit that does not decay. So what do McDonald's fries consist of, I wonder?