2009 ends, what will be the dominant music trend of 2010's?
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I know its a asinine topic in many ways, but as the decade comes to a close, I thought it might be fun to speculate on the next big music scene that will take the world by storm. What do you think will be the next music craze?
As I am an indie rock fanatic, I hope that indie continues to grow and to remain the dominant musical force. It seems indestructible at this point. Every single other genre or musical fad that came along in history, usually when it hits the mainstream and becomes a household word, and becomes commercial and is used to sell things in ads (those grunge liz claiborne line of clothes anyone?), that music loses its power and retreats, or dies off completely. Indie rock seems immune to that. I mean, from 2003/2004 through right this very moment, indie has increasingly gotten bigger and bigger, ads, commercials, topping billboard sales charts, use in the biggest movies of the year, and so on. And yet, these bands still hold credibility and integrity to their audience and fans. Few people accuse The Shins or Spoon or Iron and Wine as being sell outs despite all having lisenced their music to countless shows, movies and commercials.
So my hope is that indie continues to get bigger and bigger. I hope this musical genre continues to challange its listeners.
As I am an indie rock fanatic, I hope that indie continues to grow and to remain the dominant musical force. It seems indestructible at this point. Every single other genre or musical fad that came along in history, usually when it hits the mainstream and becomes a household word, and becomes commercial and is used to sell things in ads (those grunge liz claiborne line of clothes anyone?), that music loses its power and retreats, or dies off completely. Indie rock seems immune to that. I mean, from 2003/2004 through right this very moment, indie has increasingly gotten bigger and bigger, ads, commercials, topping billboard sales charts, use in the biggest movies of the year, and so on. And yet, these bands still hold credibility and integrity to their audience and fans. Few people accuse The Shins or Spoon or Iron and Wine as being sell outs despite all having lisenced their music to countless shows, movies and commercials.
So my hope is that indie continues to get bigger and bigger. I hope this musical genre continues to challange its listeners.
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While I cant say I am pleased about bands aligning with certain corporations is a good idea, my main point, as an voracious consumer of music, and student of music history, is that indie rock is the king right now. Its been almost 7 years since The OC started airing where the main character was a nerdy indie rock fan who spouted off constantly about Death cab, his favorite. Modest Mouse and Death Cab started getting exposure for Trans and Good news at that time. Garden State become the hit of the year, bringing with it exposure of The shins. The point being, for almost 7 years, indie rock has continually become more and more mainstream. Starbucks a few month ago had a cd of songs for the road, almost entirely made up of indie bands, thus ensuring soccer moms and moms in the suburbs are now aware of these bands. The big mystery as I said, is none of the bands I am thinking of, are looked at as sellouts or corporate whores. Throughout rock history, any band that allies itself with the commercial and buisness world is usually shunned, and left to die. We can all moan all we want about Joanna Newsom soundtracking tv commercials or Modest Mouse on The OC, but none of them are cowtowing to the corporations.
its one thing for a band to spend years in a studio laboring over their work and then release an album and then liscence those songs to a movie or tv show. Its another for a band to go into the studio and intentonally make a watered down, dumbed down, album for the sole purpose of selling said songs to tv and commercials. Most indie bands are doing the former.