Vedder Inks Deal With Verizon??
Music For Rhinos
Posts: 1,693
Got this from a friend/fellow PJ fan from San Antonio. This article was in the San Antonio Times.
Web Posted: 01/16/2008 08:07 PM CST
Sanford Nowlin
Express-News Business Writer
Want to download the new music video from Pearl Jam frontman Eddie
Vedder to your mobile phone?
Better be a Verizon Wireless customer.
Want live tracks from Dave Matthews on your phone? Try AT&T Inc.
Some of the biggest-selling recording artists are signing deals that
make a single wireless provider the exclusive carrier for some or all
of their music -- be they ringtones, ringback tones or whole-song or
video downloads.
Artists and labels see the deals as a way to maximize download profits
and to heighten exposure as they solicit bids from rival carriers,
according to industry experts. And wireless carriers, eager to
convince music fans that they have access to the best content, are
more than willing to write big checks.
"Carriers need to differentiate their music services from what the
others are offering," said Michael Goodman, director of digital music
at Yankee Group. "Offering exclusive content is certainly one of the
ways you can do that."
In recent weeks, both Dave Matthews and Van Halen -- two of the largest
acts not yet offering ringtones -- have done deals giving some of their
most popular tracks to AT&T. For its part, Verizon last year scooped
up exclusive content from iconic acts Led Zeppelin, AC/DC and Prince.
And wireless carriers said they're chasing more such deals. Both with
artists looking to promote new releases and with those who haven't yet
joined the ringtone game -- Garth Brooks, for example.
"There's kind of a rush right now to sign up the last holdouts," said
Mark Nagel, AT&T's director of music and personalization products.
While ringtones and ringback tones once were a fixture of the teen set
and therefore dominated by hip-hop acts, carriers said they've seen
downloads expand to a wider demographic. More customers are searching
for their favorite artists' tunes instead of just downloading from a
list of top sellers, they add.
"We want to show people that we have a robust music offering that goes
beyond just a top 10 list," Verizon spokeswoman Sheryl Sellaway said.
That's why lining up tones and other downloads not just from hot new
groups but perennial sellers like Led Zeppelin or Bob Marley has
become essential for carriers, analysts said. Plus, they're also
hoping exclusive content by artists with wide demographic appeal will
drive those who don't yet use their phone for music downloads to catch
the bug.
Digital music, including wireless downloads, grew to a $1.98 billion
business in 2007, according to Yankee Group.
Eager to expand its revenues from full-song downloads, AT&T trotted
out partnerships with eMusic and Napster that allow users to download
music directly to their phones. And Sprint early last spring began
offering 99-cent over-the-air song downloads.
Verizon last year launched SongID, a service that lets its cellular
users identify a song they hear on the radio or in a club by clicking
a button on their handset and holding it up to a speaker to sample the
song. Once the service identifies the song, it gives the customer the
option of downloading it via the handset.
"If there's a bright spot anywhere in the music industry right now,
it's wireless," said Roger Entner, senior vice president for IAG
Research's communications sector.
Web Posted: 01/16/2008 08:07 PM CST
Sanford Nowlin
Express-News Business Writer
Want to download the new music video from Pearl Jam frontman Eddie
Vedder to your mobile phone?
Better be a Verizon Wireless customer.
Want live tracks from Dave Matthews on your phone? Try AT&T Inc.
Some of the biggest-selling recording artists are signing deals that
make a single wireless provider the exclusive carrier for some or all
of their music -- be they ringtones, ringback tones or whole-song or
video downloads.
Artists and labels see the deals as a way to maximize download profits
and to heighten exposure as they solicit bids from rival carriers,
according to industry experts. And wireless carriers, eager to
convince music fans that they have access to the best content, are
more than willing to write big checks.
"Carriers need to differentiate their music services from what the
others are offering," said Michael Goodman, director of digital music
at Yankee Group. "Offering exclusive content is certainly one of the
ways you can do that."
In recent weeks, both Dave Matthews and Van Halen -- two of the largest
acts not yet offering ringtones -- have done deals giving some of their
most popular tracks to AT&T. For its part, Verizon last year scooped
up exclusive content from iconic acts Led Zeppelin, AC/DC and Prince.
And wireless carriers said they're chasing more such deals. Both with
artists looking to promote new releases and with those who haven't yet
joined the ringtone game -- Garth Brooks, for example.
"There's kind of a rush right now to sign up the last holdouts," said
Mark Nagel, AT&T's director of music and personalization products.
While ringtones and ringback tones once were a fixture of the teen set
and therefore dominated by hip-hop acts, carriers said they've seen
downloads expand to a wider demographic. More customers are searching
for their favorite artists' tunes instead of just downloading from a
list of top sellers, they add.
"We want to show people that we have a robust music offering that goes
beyond just a top 10 list," Verizon spokeswoman Sheryl Sellaway said.
That's why lining up tones and other downloads not just from hot new
groups but perennial sellers like Led Zeppelin or Bob Marley has
become essential for carriers, analysts said. Plus, they're also
hoping exclusive content by artists with wide demographic appeal will
drive those who don't yet use their phone for music downloads to catch
the bug.
Digital music, including wireless downloads, grew to a $1.98 billion
business in 2007, according to Yankee Group.
Eager to expand its revenues from full-song downloads, AT&T trotted
out partnerships with eMusic and Napster that allow users to download
music directly to their phones. And Sprint early last spring began
offering 99-cent over-the-air song downloads.
Verizon last year launched SongID, a service that lets its cellular
users identify a song they hear on the radio or in a club by clicking
a button on their handset and holding it up to a speaker to sample the
song. Once the service identifies the song, it gives the customer the
option of downloading it via the handset.
"If there's a bright spot anywhere in the music industry right now,
it's wireless," said Roger Entner, senior vice president for IAG
Research's communications sector.
Post edited by Unknown User on
0
Comments
wtf? why? i sure as hell hope not
8/7/08, 6/9/09
This article doesn't say "Eddie Vedder has officially sold his soul to Verizon," do don't be so quick to start burning your PJ collection.
Haha, I like how this article talks about how the big wireless companies are trying to "scoop up the last holdouts."
http://www.myspace.com/jonjenkins
http://thelandofoz.us
Dead silence.
Or like this -> bleep
Damn I heard Hard Sun on the radio for the 10th time this week. What a sellout:)
~www.myspace.com/laurababy0105~
"You need the patience of like a National Geographic photographer sitting underneath the bush in a tent, trying to get a picture of zebras fucking or something for the first time." -Eddie Vedder
Hail Hail HIPPIEMOM
Wishlist Foundation-
http://www.wishlistfoundation.org
info@wishlistfoundation.org
And a college fund for any offspring.
---
London, Brixton, 14 July 1993
London, Wembley, 1996
London, Wembley, 18 June 2007
London, O2, 18 August 2009
London, Hammersmith Apollo (Ed solo), 31 July 2012
Milton Keynes Bowl, 11 July 2014
http://www.myspace.com/cockeyedoptimus
A sellout musician changes his music to make more money. PJ has never done that. If anything, they have done the opposite.
case closed. you are free to go.
I wouldn't mind seeing PJ on TRL regularly, the kids today have shit for music, and need some quality music and influence...
Stop by:
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