Preorder Backspacer at London O2, get exclusive live tracks
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CAMPAIGN FOCUS: Pearl Jam
8 August 2009
Music Week
7
Radio 1's Zane Lowe helped kickstart the campaign for Pearl Jam's ninth studio album last week, with back-to-back plays of the band's new single Backspacer.
The Brendan O'Brien-produced comeback album is the band's first since 2006's self-titled set and their debut for Island Records, which is preparing a major campaign to ensure the record makes a splash.
A tie-up with HMV was announced last week allowing fans to pre-order an exclusive bundle of the album and extra content, a move that led to the album topping the retailer's pre-order chart.
Pearl Jam will perform three UK shows this month, starting with a Manchester date at MEN Arena on August 17 followed by The O2 in London on August 18 and an O2 Shepherd's Bush Empire show the following day. The band will also perform European shows in Rotterdam and Berlin.
Island will be offering attendees of the O2 show the opportunity to pre- order the album on-site, in return for exclusive live tracks from that evening's performance.
Island general manager Jon Turner says the campaign is shaping up well. "From a timing perspective, everything has aligned nicely. We're going to have access to the band at the right time and these shows are shaping up as some of the most sought-after tickets of the year," he says.
The album will be released on September 21.
8 August 2009
Music Week
7
Radio 1's Zane Lowe helped kickstart the campaign for Pearl Jam's ninth studio album last week, with back-to-back plays of the band's new single Backspacer.
The Brendan O'Brien-produced comeback album is the band's first since 2006's self-titled set and their debut for Island Records, which is preparing a major campaign to ensure the record makes a splash.
A tie-up with HMV was announced last week allowing fans to pre-order an exclusive bundle of the album and extra content, a move that led to the album topping the retailer's pre-order chart.
Pearl Jam will perform three UK shows this month, starting with a Manchester date at MEN Arena on August 17 followed by The O2 in London on August 18 and an O2 Shepherd's Bush Empire show the following day. The band will also perform European shows in Rotterdam and Berlin.
Island will be offering attendees of the O2 show the opportunity to pre- order the album on-site, in return for exclusive live tracks from that evening's performance.
Island general manager Jon Turner says the campaign is shaping up well. "From a timing perspective, everything has aligned nicely. We're going to have access to the band at the right time and these shows are shaping up as some of the most sought-after tickets of the year," he says.
The album will be released on September 21.
Up here so high I start to shake, Up here so high the sky I scrape, I've no fear but for falling down, So look out below I am falling now, Falling down,...not staying down, Could’ve held me up, rather tear me down, Drown in the river
Post edited by Unknown User on
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Comments
and what about the live tracks????????????
Also the single isn't Fixer. Makes one wonder if any of this is correct. I post it as I see it.
universal/island for international distribution
no universal/island is distributing the album internationally....that's it....they have signed with no label