gibson's new memo to their dealers:
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Posts: 90
Here's the memo:
Recently you received a letter from Gibson regarding significant changes in the company's web policy. Gibson's intent is to drive more customers into your store, thus making your store a destination location. It has always been Gibson's desire to have sales of their instruments be done on a personal level, not on a "point and click" shopping cart level. It is only when the end consumer interacts with your sales staff can the "Gibson story" be told, and an instrument be truly matched to that individual consumer's personal needs.
Pursuant to that goal, and effective immediately, all authorized Gibson & Epiphone dealers are expected to comply with the following:
Internet sales of all new Gibson Brand instruments and products, including Gibson USA, Gibson Montana, Gibson Memphis, Gibson OAI, Slingerland, Tobias, Gibson Custom/Historic, Epiphone, Valley Arts, Gibson Strings and Accessories are to cease immediately.
All authorized GMI dealers will be allowed to advertise that they are an "AUTHORIZED GIBSON DEALER" and link to the Gibson website, http://www.gibson.com.
Photos of "in-stock" instruments currently in dealer's inventory will not be allowed to be published on dealer's website.
Consumers are to be encouraged to actually visit the store to purchase instruments, or contact the store regarding a purchase via phone or email. Authorized GMI dealers will be allowed to email consumers photos of specific guitars in dealer's inventory.
Specific artwork and advertising templates for authorized dealers will be made available for dealer's use on their websites. These materials will be made available for download on Gibson's internet press site, http://www.gibson.com/press.
Advertising outside of dealer's immediate market area as specified in the Gibson Dealer Agreement will not be allowed. This includes (but not limited to) any printed materials such as catalogs, flyers, etc. If there is a question as to your specific market area, please contact XXXXXXXXXXX at Gibson, XXXXXXXXXXX, XXXX.
Sales of new Gibson brand instruments at guitar shows, music events, concerts, music festivals, etc. outside of dealer's approved market area are not allowed.
hmmm, i'd love to know what the gibson execs are smoking, and where i can get some.
Recently you received a letter from Gibson regarding significant changes in the company's web policy. Gibson's intent is to drive more customers into your store, thus making your store a destination location. It has always been Gibson's desire to have sales of their instruments be done on a personal level, not on a "point and click" shopping cart level. It is only when the end consumer interacts with your sales staff can the "Gibson story" be told, and an instrument be truly matched to that individual consumer's personal needs.
Pursuant to that goal, and effective immediately, all authorized Gibson & Epiphone dealers are expected to comply with the following:
Internet sales of all new Gibson Brand instruments and products, including Gibson USA, Gibson Montana, Gibson Memphis, Gibson OAI, Slingerland, Tobias, Gibson Custom/Historic, Epiphone, Valley Arts, Gibson Strings and Accessories are to cease immediately.
All authorized GMI dealers will be allowed to advertise that they are an "AUTHORIZED GIBSON DEALER" and link to the Gibson website, http://www.gibson.com.
Photos of "in-stock" instruments currently in dealer's inventory will not be allowed to be published on dealer's website.
Consumers are to be encouraged to actually visit the store to purchase instruments, or contact the store regarding a purchase via phone or email. Authorized GMI dealers will be allowed to email consumers photos of specific guitars in dealer's inventory.
Specific artwork and advertising templates for authorized dealers will be made available for dealer's use on their websites. These materials will be made available for download on Gibson's internet press site, http://www.gibson.com/press.
Advertising outside of dealer's immediate market area as specified in the Gibson Dealer Agreement will not be allowed. This includes (but not limited to) any printed materials such as catalogs, flyers, etc. If there is a question as to your specific market area, please contact XXXXXXXXXXX at Gibson, XXXXXXXXXXX, XXXX.
Sales of new Gibson brand instruments at guitar shows, music events, concerts, music festivals, etc. outside of dealer's approved market area are not allowed.
hmmm, i'd love to know what the gibson execs are smoking, and where i can get some.
seems that needlessly its getting harder
Post edited by Unknown User on
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Comments
Gibson needs to take back the money they are obviously wasting in PR and Admin.
If they worked on the QUALITY of their instruments the GIBSON STORY wouldn't be.....oh yeah, Gibson used to make awesome guitars before they decided to cut corners in EVERY ASPECT OF PRODUCTION AND RAISE PRICES.
who really want's a $10,000 Tom Murphy finish anyway? Aged? Sure. I'll sit it in a bar for ten years without a case and let people blow smoke on it. For 10 grand I'll age it myself thanks.
The craftsman they left in Kalamazoo (Heritage Guitars) are building better quality guitars in many cases than is Gibson.
In fact, the quality of the Korean Made Elite Epiphone line is blowing the shit out of the "Gibson Story" at half the price.... I'll settle for a pickup swap and a new set up.
Don't let the guitar and music industry fool you folks. Owning a guitar that costs lest than $2000 does not make you less of a musician. That doesen't mean you shouldn't, just that you don't have too. I love Les Pauls and I love Gibson Les Pauls, but I can't justify paying 2-4 grand for a guitar when my Epi is nice and the house needs painting. Gibson's growing ego, slacking quality and unrealistic prices certainly dosent make me want one more, however. Things like this usually gets people talking and lets you see some of the reality of things.